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Professorships, Chairs, and Fellowships

Throughout Ivey's 80-year history, the School has formed partnerships with major corporations and alumni to support research and development. Our partners fund individual case writing and research activities and support major projects.

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Centres and Institutes

The centres and institutes of Ivey Business School produce world class research in topics such as entrepreneurship, sustainability, investing, leadership, digital banking, and infrastructure.

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Featured Research

Hi Ho Hi Ho, It’s off to mine we go: Video mining for effectiveness
12 Jun 2019

Hi Ho Hi Ho, It’s off to mine we go: Video mining for effectiveness

Ivey’s Shane Wang and colleagues use video from online crowdfunding to demonstrate the effectiveness of video mining as a marketing tool. They find that variation in a video and video content predict successful crowdfunding. They discuss the potential for video mining for marketing research.

Winning the Loyalty Program Race
5 Jun 2019

Winning the Loyalty Program Race

When it’s easy for consumers to leave one company for another loyalty programs can give you a competitive edge…if you create the right program. Ivey alumna Alina Nastasoiu and Ivey’s Mark Vandenbosch outline three strategies to consider for a loyalty program that works.