In 2025, Ivey faculty delivered research that challenged assumptions, reshaped business practice, informed policy, and captured global attention. These standout stories showcase just a fraction of the transformative work driving Ivey’s impact this year.
Why do idea thieves get away with it? A VR study by Associate Professor Zoe Kinias shows how inattentional blindness lets idea theft slip by unnoticed in meetings – and what leaders can do about it.
With tariff tension rising, Assistant Professor Romel Mostafa breaks down the economic and political forces behind Trump’s trade strategy and what they mean for Canada’s competitiveness.
As DEI efforts face mounting pressure, leaders from business and industry share five practical ways organizations and employees can keep inclusion moving forward, and make it a lasting movement.
In a study of the rapidly-growing kidfluencer economy, Associate Professor Daniel Clark exposes how children’s rights to consent, privacy, and protection are being compromised – and makes the case for urgent reform.
Buying Canadian is relatively straightforward. Investing Canadian is more complex. Assistant Professor Kun Huo introduces a new way to assess how Canadian a company truly is, with results that may surprise investors.
As net zero reshapes the business landscape, Ivey researchers offer a practical framework to help Canadian firms navigate complexity, build credibility, and unlock value through the climate transition.
As crypto and digital assets reshape financial markets, the future of digital finance is being decided now. An Ivey policy brief makes the case for urgent action and explains what Canada must do to avoid falling behind.
Once considered best practice, the compliment sandwich may be doing more harm than good. Assistant Professor Karen MacMillan outlines why clear, candid feedback drives stronger performance and trust.
As talent places greater weight on values and integrity, new research from Associate Professor Wren Montgomery reveals how sustainability communication can either build trust or quietly push strong candidates away.
In an era of disruption, purpose has emerged as a leadership necessity. Ivey’s Purpose 3.0 framework offers leaders a practical way to define, live, and sustain purpose at work.
By tracing the rise and fall of the girlboss, Assistant Professor Janice Byrne exposes how gendered media narratives amplify success, magnify failure, and continue to shape who gets to be seen as a “legitimate entrepreneur.”
Nostalgia is back – and it’s big business. Professor June Cotte explores why brands are turning to the past, and outlines what it takes to make nostalgia work in modern marketing.
