Faculty & Research

Research

Research

Ivey is a world leader in practical international management research and the development of innovative learning materials.

Impact

Volume 21, Number 7
July 2015

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The quest to build a better brand map

The research of Niraj Dawar and Charan Bagga reveals how consumers see brands

 

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Volume 21, Number 6
June 2015

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Bridging the Gap

Davin Raiha’s research delves into the integration of market and non-market strategies

 

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