Visual Identity is a sharply functional thing. Not only must it serve as the focal point of a communication design system, it is often the only medium through which a large sector of the public will identify our school and its offerings.
The Logo is one of the most important visual components of the Ivey brand identity. Its function is to clearly and strongly identify our Faculty, and its typography and colour are unique.
Colour and typography are strong motivators and are often the most memorable aspect of a printed image.
The brand toolkit contains everything you need to create on brand marketing material for Ivey Business School.