Justin Robinson

With a storied career that has shaped strategies and campaigns for iconic brands like
Coca-Cola, Levi’s, tentree, and Concord Pacific, Justin Robinson brings a wealth of
business experience to his executive coaching clients. His journey is marked by significant
achievements, from leading award-winning digital campaigns to orchestrating a brand
transformation for a billion-dollar energy producer. This experience underpins his coaching
practice, where he excels in creating environments and conversations that elevate team
performance and leadership.

Trained and certified as a coach through the prestigious Ivey Business School, which was
ranked #1 in Canada in 2024 by Bloomberg Business, Justin's expertise in strategic design,
high-performing teams, branding, crisis management, stakeholder alignment, and leadership
equips him to navigate the complexities of the corporate landscape.

Justin's coaching approach transcends typical frameworks. As a certified meditation trainer
and long-time practitioner, he brings a unique level of presence to his work. He attunes
deeply to each client, co-creating pathways to growth and impact, and provides an
alchemical blend of challenge and support. Justin stands for his clients to show up in ways
that alter what is possible in their professional and personal lives. It’s not simply about
winning the game but about what can happen when we redefine it.

Justin has worked with executives from a broad range of backgrounds, including finance,
technology, apparel, energy, hospitality, and the creative industries. His coaching and
facilitation style is particularly suited for:

• Entrepreneurs and their teams who are bringing a vision to life,
• Teams seeking to shake up their thinking or discover fresh perspectives that generate
  superior results,
• Academically oriented or “nerdy” leaders (PhDs, engineers),
• Executives looking to develop a more impactful presence,
• Emerging, high-potential leaders aiming to accelerate their growth.

Justin holds an MA in Leadership from Royal Roads University and a BA (Honours) in
Communications from the University of Calgary.