Expertise: Zero-Cost Marketing, Entrepreneurial Marketing, Sports & Entertainment Marketing
Colin McDougall is a marketing strategy expert specializing in the sports industry and has been a faculty member at Ivey Business School since 2015. He holds strong skills in ideation, primarily focused on sales growth and retention strategies. His past clients include a global leader in the indoor golf simulation business, a sports hall of fame, and a professional referees association. His marketing experience in the sports management business includes the conception of innovative social media promotional concepts, execution of full-scale national direct marketing campaigns, and multi-platform media concept development and execution.
McDougall holds a BSc in Marketing from the University of Tampa and an Ivey MBA '06. His achievements in the management business include pioneering an entirely new monetization plan for an existing base of software users within the golf simulator market and developing an entire line of golf equipment (drivers, fairway woods, irons) from concept to manufacturing.