Expertise: Franchising, Distribution Channel Design and Management, Alliance Management
Kersi D. Antia is professor of marketing and the George and Mary Turnbull Faculty Fellow at the Ivey Business School, Western University, Canada. His research focuses on the governance of inter-organizational relationships - franchising, distribution channel relationships, and strategic alliances - and on digital marketing initiatives in business-to-business (B2B) relationships. He has assisted as an expert witness on distribution channels- and inter-organizational relationship-related issues in Asia, the US, and Canada, and has designed and delivered executive education courses, primarily in the medical devices and healthcare sectors.
Professor Antia is currently studying how bankrupt buyer firms’ reorganization efforts impact buyer-supplier interactions. He is also engaged in research on the planning, execution, and assessment of digital marketing efforts, and evaluating geographic Information system (GIS)-informed location choices and their impact on retail outlet performance and survival. His work has been published in Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Management Information Systems, MIT Sloan Management Review, and Strategic Management Journal, and Marketing Letters.
Professor Antia received his Ph.D. in marketing from the University of Southern California, and is on the editorial review board of the Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing, Journal of International Marketing, and Journal of Business Research.