Larry Plummer

Expertise: Entrepreneurship, Innovation, Strategy, New Venture Creation

Larry Plummer is an Assistant Professor in Entrepreneurship. He earned a Ph.D. in strategy and entrepreneurship at the University of Colorado at Boulder. Before joining Ivey in 2014, Larry was an assistant professor of management and entrepreneurship at the University of Oklahoma's Price College of Business before moving to Clemson University's College of Business and Behavioral Science as an assistant professor.

Larry’s teaching centres on new venture creation, ideation, innovation, entrepreneurial strategy, and business planning. As director of the Ivey New Venture Project, Larry oversees Ivey’s entrepreneurial team-based field project that takes students through the process of:

  • developing and refining an idea for a new venture;
  • researching and analyzing the opportunity;
  • writing a detailed and compelling Business Plan; and
  • creating and presenting an "Investor Pitch" to an external review panel or potential investors.

Larry’s business experience includes two consulting startups, new venture investing, as well as international consulting and management positions in the aerospace, environmental technology, and television/film sectors.


Ivey Executive Program

Canada's flagship leadership development program.

Lead complex change in a disrupted business environment and develop practical solutions to the challenges your organization is facing today.

Starts February 28, 2022

London, Ontario, Canada

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Canadian Private Capital Investment School

Invest in your career with Canada's premier capital management program.

Learn directly from top industry players in Canada’s first program for angels, venture capital and private equity professionals. Gain foundational knowledge and skills for the world of private capital investment.

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February 11th, 2019

The most important factor in building a culture of innovation

To create value for customers in ways their competitors cannot, organizations need to develop a culture of innovation that permeates all aspects of the business.

Read Story