The Ivey Academy to launch first-of-its-kind coaching certification in North America

Executive Coaching Services

LONDON - (September 18, 2018) – The Ivey Academy at Ivey Business school is pleased to announce the launch of North America’s first advanced-level coaching certification program for experienced executive coaches, rooted in university-based business education. The Ivey LIFT (Leadership Insights for Transformation) Coaching Certification Program will develop coaches who lift performance in a world where leaders need to transform themselves more quickly and respond more skillfully than ever before. 

The LIFT program accelerates a coach’s professional and personal development by combining leading edge research and practice, interaction with professors and expert practitioners from Canada’s leading business school, and dialogue with like-minded professionals who can challenge each other and grow together. 

“As part of The Ivey Academy’s strategy to provide a broader range of development offerings to top-tier Canadian executives, the Ivey LIFT Advanced Coaching Certification Program is designed specifically to address the need for new skills, approaches, and processes for experienced coaches in today’s rapidly changing business environment,” said Mark Vandenbosch, Acting Dean, Ivey Business School. 

“This coaching certification is the first of its kind in Canada – an advanced coaching program rooted in university-based business education. These coaches will be recognized as the most effective and skilled business coaches in Canada, and some of the best in the world,” added Vandenbosch. 

The program’s unique, transformational year-long journey includes six pillars: 

  1. Four weekend-long training modules with world class thought leaders in human dynamics and business performance
  2. Participatory emergent design with deeply experienced peers
  3. Exposure to – and practice with – a variety of assessments
  4. Hands-on and reflective experiential learning through all four modules
  5. Action learning through co-coaching senior executives
  6. Readings, assignments, and virtual interaction between modules

The LIFT program will develop a robust community of transformational coaches who support a stronger, more resilient, more sustainable business landscape in Canada. Ivey-certified coaches will contribute as professional partners in The Ivey Academy’s executive education programs and Ivey’s degree programs, in addition to their work with Canadian business executives. Ivey Academy coaches can be dropped into any team, organization, or situation and elevate performance.  

“Good leaders are committed to developing others around them. Great leaders take it a step further: they are also keen to be coached themselves. They are curious and open to new ideas, relentless in seeking feedback, and dedicated to continually learning and growing their knowledge, skills, self-awareness and impact. Coaching gives them a powerful opportunity to reflect, gain fresh insights and transform,” said Mona Malone, Chief Talent Officer, BMO. 

“Business and leadership transformations are journeys, not single events. When highly knowledgeable, skilled, and experienced learning professionals work together, we enable powerful journeys for executives. With the LIFT program, we’ll build that ecosystem and put it in place,” added Martha Mazneveski, Faculty Director of the Ivey LIFT Advanced Coaching Certification Program. 

The first module of the four-module Ivey LIFT Advanced Coaching Certification begins November 16, 2018. 

For more information:

Mark Healy, Executive Director
The Ivey Academy

Martha Maznevski, Faculty Director
Ivey LIFT Advanced Coaching Certification Program

Sharon Duguid, Lead Executive Coach
Ivey LIFT Advanced Coaching Certification Program 


About The Ivey Academy at Ivey Business School
The Ivey Academy at Ivey Business School is the home for executive Learning and Development (L&D) in Canada. It is Canada’s only full-service L&D house, blending Financial Times top-ranked university-based executive education with talent assessment, instructional design and strategy, and behaviour change sustainment. 

Rooted in Ivey Business School’s real-world leadership approach, The Ivey Academy is a place where professionals come to get better, to break old habits and establish new ones, to practice, to change, to obtain coaching and support, and to join a powerful peer network. Follow The Ivey Academy on LinkedIn, Twitter, Facebook, and Instagram.