The BEWorks Summit is devoted to “transforming the world through behavioural insights and scientific thinking.” Behavioural science is focused on understanding cognitive biases – the way people think and make decisions – and using this knowledge to design more effective solutions to influence their behaviour.
June will be speaking about the latest in decision science as part of a panel aimed at showcasing research that matters in the real world. June is well suited to this topic, as her current research obsessions include better design of online review systems, understanding and enhancing peer-to-peer review systems in the sharing economy, and understanding successful debt reduction programs offered to indebted consumers.
Working with Canadian companies such as RVezy and Financial Fundamentals, June and her Ivey colleagues use social science insights, theories, and research to have substantive impact on the practice of marketing. This real-world applicability of rigorous scientific research is also the hallmark of the Ivey Academy, where we bring insights to practice, inside and outside the classroom.
The goal of the 2nd Annual BEworks Summit for Behavioural Insights and Science is to close the gap between business and science, and to help business leaders embrace scientific thinking to achieve their strategic priorities. The Summit will be held at the Art Gallery of Ontario. Tickets can be purchased here.
About June Cotte
June Cotte is the Scott & Melissa Beattie Professor of Marketing at the Ivey Business School and is a consumer researcher. She is the former Director of Research at the school, and has also served as Director of Ivey’s PhD Program. June has undergraduate, masters and PhD degrees in Business Administration, focused on marketing. Her diverse research interests currently include projects on online review systems, the marketing of extraordinary experiences, consumer debt and stigmatization, how people perceive time and how that influences their buying intentions, and family influences on behaviour. June currently teaches Marketing in Ivey’s EMBA programs in Toronto, Marketing Strategy in the MBA and HBA programs, and has taught on several Ivey Academy executive education programs.
About The Ivey Academy at Ivey Business School
The Ivey Academy at Ivey Business School is the home for executive Learning and Development (L&D) in Canada. It is Canada’s only full-service L&D house, blending Financial Times top-ranked university-based executive education with talent assessment, instructional design and strategy, and behaviour change sustainment.
Rooted in Ivey Business School’s real-world leadership approach, The Ivey Academy is a place where professionals come to get better, to break old habits and establish new ones, to practice, to change, to obtain coaching and support, and to join a powerful peer network. Follow The Ivey Academy on LinkedIn, Twitter, Facebook, and Instagram.