Ivey LIFT Advanced Coaching Certification Program

Join Canada’s most advanced coaching program and elevate the performance of executives in the world’s most complex business arenas.

Who should attend?

LIFT is for experienced coaches who seek to transform leadership and organizations through coaching and facilitation. LIFT may also be of interest to experienced corporate leaders who are implementing coaching in their organizations, and experienced consultants who work with senior leaders.


Who Should Attend

LIFT is specifically designed for expert and experienced coaches who share a drive to empower and transform leadership and organizations through coaching and facilitation, including:
• Coaches with full-time practices engaging a variety of contexts and clients, working with individuals and teams at all levels of organizations, across sectors
• Coaches who have experienced the power of facilitation and deep coaching to enable big change, and are eager to apply this further
• Coaches committed to developing their own expertise and skills further, together with a like-minded group of peers

LIFT may also be of interest to:
• Senior, experienced corporate leaders who are implementing coaching in their organizations, and are eager to lead the development inspired with deeper knowledge and insights
• Senior, experienced consultants who work with top leaders to transform organizations, and are eager to empower leaders and leadership teams to transform themselves


Program ROI

Ivey-Academy-certificate-resized.jpg shield image

After completing the Ivey LIFT Advanced Coaching Certification Program, you'll receive an authentic digital artifact – also known as a badge. This badge showcases your achievements and commitment to professional development. You can share your accomplishment with your network by displaying digital badges on social media, websites, ePortfolios, professional networks, and email signatures. Included in your badge is a digital certificate. Your network will be able to view your personalized and authentic certificate through your online digital badge.

In addition to a digital badge, you will receive an Ivey LIFT Advanced Coaching Certification Program Certificate of Completion, a powerful credential from the top business school in Canada.

Program Content

The Ivey Academy is transforming executive coaching and leadership development in Canada by offering the first coaching certification in Canada rooted in university-based, world-class business education.

Executive coaches are professionals who work with leaders of all levels. And they do it all. Provide insight, clarify goals, act as a sounding board, and help you reach potential. To best serve leaders, executive coaches need to have strong emotional intelligence and a deep understanding of the business issues that executives face on a daily basis.

The Ivey Academy’s LIFT (Leadership Insights for Transformation) Advanced Coaching Certification Program produces superior coaches with an unparalleled ability to elevate the performance of executives. Coaches leave the program prepared to help bold and courageous leaders thrive in today’s complex business world.

Executive coaches can have varying backgrounds, techniques, and qualifications. But The Ivey Academy’s LIFT Advanced Coaching Certification Program produces coaches at another level. Our coaches understand the current business environment, are capable of asking relevant and compelling questions, and are experts at coaching leaders at the executive level.

What You Learn

Module 1: Next level coaching - emerging and advanced practices in elevating executive performance 

Module 1 explores the explicit and implicit dimensions of executive coaching, including institutional issues, temporal dynamics, and a range of psychological, behavioral and sociological factors. Participants will be challenged to rethink their assumptions about leadership, performance, and business itself — given the complex and uncertain environment leaders are currently being asked to respond to. This model provides a foundational perspective on action-oriented inquiry and its relationship to organizational development; applied leading-edge research in neuropsychology, learning, and skill development; and an in-depth application to individual leaders.

Module 2: Coach as instrument - transforming situations through presence and awareness

Module 2, delivered in the British Columbia mountains, puts the coach’s learning-about-self front and centre.

The first purpose of the module is to develop self-awareness in challenging situations, resulting in more complex interaction with clients. With deeper self-awareness and self-in-situation awareness, coaches can better position themselves where challenging clients most need them to deliver timely and transformational interventions.

The second purpose is to explore, through experience, leading edge practices for facilitating deep individual self-awareness and team system dynamics for fluid authority and exceptional performance. After this retreat, coaches will be able to facilitate similar experiences with senior participants in Ivey programs.

Module 3: Enabling business performance in rapidly changing environments

Module 3 is focused on business performance and examining the relationship between issues at the intersection of business management and leadership development. It gets at the context in which leadership, leadership development and coaching happen, and how those dynamics affect leadership-in-action over time within organizations. This module also seeks to increase ambition for business performance through inspirational leadership and its development. Coaches will work with leading Ivey Academy faculty, experts in teaching executives finance, marketing, innovation, strategy, and leadership, to develop a deeper sense of how to work within a high-performance ecosystem for both challenging and supporting business leadership.

Optional consortium workshop (dates to be determined): Integrating journeys for advanced systems

Each year The Ivey Academy will host a consortium workshop for alumni of the LIFT program. This workshop will provide an in-depth examination into coaching and transformation in advanced applications, such as family business dynamics, organizational transformation for sustainability, self-managing organizational structures, developing a culture of coaching, globally distributed organizations, and diversity and inclusion. Specific topics each year will be developed together in concert with LIFT alumni. Senior executives who have experienced coaching with the LIFT alumni will take part in a dialogue to stretch and challenge the role of coaching in Canada’s business transformation.

Learning Format

You’ll learn from best-in-class thought leaders and faculty through lectures, case studies, action-oriented inquiry, peer learning, fireside chats, and guest speakers.

Program Faculty

Gerard Seijts

Gerard Seijts


Simon Parker

Simon Parker


Craig Dunbar

Craig Dunbar


David Wood

David Wood


Industry Guests

Sharon Duguid

Lead Executive Coach

Sharon Duguid

For more than three decades, Sharon has coached global executives, founding CEOs, high-performing teams, and boards from a broad spectrum of organizations. She played a principal role in the development of transformational initiatives at top European and North American business schools, a global strategy consultancy, and organizations such as the United Nations and World Economic Forum. Sharon is known as an adept facilitator of catalytic conversations that provoke change and increase alignment, impact, and performance.

Sharon had a longstanding association with the International Institute of Management (IMD), based in Lausanne, Switzerland, lasting for more than 22 years. Teaming with IMD faculty, she was an integral member of a core team of practitioners that ultimately produced a cadre of world class coaches supporting the development, design, and delivery of public, private, and family business programs. She has held adjunct and associate faculty positions at the David Eccles School of Business in Utah, and Ashridge Management Institute in the United Kingdom.

Sharon has been a Director of Executive Development Solutions International, LLC., a consulting collective with affiliates in France, Switzerland, the US, and the UK. She was a co-founder of BREW™ Leadership Distillation Retreats, and co-creator of The Purpose + Flow™ motivation process. Sharon is a certified executive coach, a licensed mediator, and has a post-graduate certificate in Organizational Development. She is licensed in numerous competency assessments, psychometric measurement tools, neuro-feedback systems, and corporate strategy processes. Sharon is also trained to work with professional clients experiencing mental health issues and ADHD.

In recent years, Sharon built out a national practice area at PwC that supports privately held companies and family enterprises in transition. Sharon coached owners, entrepreneurs, and non-family executives to ensure governance, succession, and long term business and ownership strategies were effective and sustainable.

Sharon is currently undertaking a Masters in Neuroscience.

Ready to enrol?

For nearly 70 years, leaders from around the world have come to The Ivey Academy to deepen their business knowledge and drive immediate results. It may be just what you need.

Enrol Now