Jennifer Baytor

Jennifer Baytor helps people navigate change, uncover their strengths, and build careers — and lives — that feel meaningful and sustainable. 

With a background in psychotherapy, career development, and strengths-based coaching, she has spent more than 15 years supporting individuals through important transitions — from launching first careers to stepping into new professional chapters. 

As Director of Career Management Coaching and Programming at Ivey Business School, Jennifer leads a team of career coaches and designs initiatives that integrate career strategy, leadership development, and personal growth into the academic experience. 

She holds a Bachelor of Arts in Psychology and a Master of Education in Counselling Psychology, both from Western University. A Certified CliftonStrengths Coach and Registered Psychotherapist (not currently practicing), Jennifer brings a holistic approach to her work — blending deep self-understanding with practical action to help clients move through uncertainty and build futures aligned with their values. 

Her work is grounded, pragmatic, and deeply human — because growth isn’t just about achieving milestones. It’s about becoming more of who you are.