Justin Robinson

With a storied career that has shaped strategies and campaigns for iconic brands like Coca-Cola, Levi’s, tentree, and Concord Pacific, Justin Robinson brings a wealth of business experience to his executive coaching clients. His journey is marked by significant achievements, from leading award-winning digital campaigns to orchestrating a brand transformation for a billion-dollar energy producer. This experience underpins his coaching practice, where he excels in creating environments and conversations that elevate team performance and leadership.

Trained and certified as a coach through the prestigious Ivey Business School, which was ranked #1 in Canada in 2024 by Bloomberg Business, Justin's expertise in strategic design, high-performing teams, branding, crisis management, stakeholder alignment, and leadership equips him to navigate the complexities of the corporate landscape.

Justin's coaching approach transcends typical frameworks. As a certified meditation trainer and long-time practitioner, he brings a unique level of presence to his work. He attunes deeply to each client, co-creating pathways to growth and impact, and provides an alchemical blend of challenge and support. Justin stands for his clients to show up in ways that alter what is possible in their professional and personal lives. It’s not simply about winning the game but about what can happen when we redefine it.

Justin has worked with executives from a broad range of backgrounds, including finance, technology, apparel, energy, hospitality, and the creative industries. His coaching and facilitation style is particularly suited for:

• Entrepreneurs and their teams who are bringing a vision to life
• Teams seeking to shake up their thinking or discover fresh perspectives that generate superior results
• Academically oriented or “nerdy” leaders (PhDs, engineers)
• Executives looking to develop a more impactful presence
• Emerging, high-potential leaders aiming to accelerate their growth

Justin holds an MA in Leadership from Royal Roads University and a BA (Honours) in Communications from the University of Calgary.