Svetlana Vityugova
Leadership & Team Coach
Expertise:
Strategy Consulting, Aviation, Consumer Packaged Goods, Retail, Banking, Human Resources, Procurement

Svetlana Vityugova is a seasoned Executive and Team Coach, and HR leader with over 20 years of experience. She specializes in Change Management, People Experience, and Culture Transformation. Svetlana has worked with leading multinationals including IKEA, Unilever, Raiffeisenbank, and Etihad Aviation Group, implementing global best practices for managing people and leading transformation programs.
In her current role at Kearney, a global strategy consulting firm, Svetlana translates business strategies into HR initiatives, leads employee engagement, and drives retention, well-being and culture improvement efforts. She focuses on individualized employee engagement, ensuring firm initiatives align with strategic objectives and are impactful to employees' needs in the Middle East and Africa region. As an advisor and coach to firm leadership, she addresses employee experience, diversity, inclusion and employee value proposition.
Svetlana has developed her practice with groups and teams through KDVI’s Group Coaching Practitioner Certification and expanded her leadership coaching capacity graduating from the IVEY Leadership Transformation Coaching program. She holds various professional certifications in change management, culture transformation, motivation, and resilience. Svetlana is a Global Executive MBA graduate from IESE Business School.
Svetlana empowers individuals and teams to achieve their highest potential through a holistic and personalized coaching approach. She fosters inclusive leadership, focuses on employee wellbeing, and provides a supportive environment for leadership development. With extensive global facilitation experience, Svetlana adapts her coaching methods to various cultural contexts. She encourages leaders to build a resilience culture and has spoken on these topics at international conferences. Additionally, she mentors and coaches MBA students and clients on personal and career development.
Certifications and Education
- IESE Business School, Global Executive MBA - Master of Business Administration
- Russian Presidential Academy of National Economy and Public Administration, BSc in Management with specialization in Economics and Law
- Organizational Culture Assessment (Kets de Vries Institute)
- Team Coaching Certified (Kets de Vries Institute)
- Certified in Culture Transformation (Caliber Academy)
- APMG Certified Change Management Practitioner
- Motivation Factor Certified Practitioner
- Resilience Assessment and Coaching Accreditation (PSI)
- Design Thinking workshop (Stanford Design School)
- Certified Human Resources Professional (CHRP), American Institute of Business and Management, USA
- Certified Yoga Teacher