Matthew Diamond
Lecturer, Marketing
Matthew Diamond is a Lawrence Tapp–nominated Ivey MBA and AMBA faculty member with over a decade of teaching experience. He is also recognized as one of Canada’s thought leaders in sports marketing. His background includes leadership roles at the NHL Players’ Association, where he managed major sponsorship and marketing programs. He later transitioned into the agency world, where he personally conceptualized and sold Kraft Hockeyville to CBC, the NHL, and NHLPA — now one of the most successful and longest-running sports marketing campaigns in Canadian history. As Chief Growth Officer of BIG Digital, a marketing technology company, he continues to work with major organizations such as the NHL, NBA, NFL, PGA, MLSE, and other premier brands across North America.
