Yasser Rahrovani

Yasser’s research explores the intersection of technology, design, and innovation, with a particular focus on digital drifting—how digital innovations and AI transform organizations and work practices as technology evolves in design and use. As organizations invest billions in AI and digitalization, digital drifting has become a critical challenge to manage, offering both opportunities for innovation and risks of inefficiencies. To advance scholarship on digital drifting, Yasser’s research spans three key areas: (1) how user-driven innovations reshape the nature of work, (2) the evolutionary process of digital strategizing and its underlying micromechanisms, and (3) the governance of organizational transformation and its unexpected drifts. His research has been published in leading IS journals, including the Journal of the Association for Information Systems, the Journal of Strategic Information Systems, the Journal of Information Technology, and MIT Sloan Management Review.

Beyond research, Yasser is passionate about educational innovation, integrating comic-based cases and podcasts into diverse learning environments, from higher education and high schools to experiential programs such as Boy Scout initiatives. A pioneer in using comics as a teaching tool, Yasser has presented workshops on this approach at the Academy of Management conference and at leading institutions such as the University of Gothenburg in Sweden, the University of Leeds in the UK, HEC Montreal and Queen’s University in Canada, San Francisco State University in US, and the American University of Beirut in Lebanon.