Winning in the Digital Age: Strategies for Transformation and Growth

How do established companies stay ahead in a world shaped by digital disruption?

Join us in Dubai for a dynamic morning of conversation and connection, as we explore how leaders can turn digital challenges into strategic opportunities. This exclusive event features a fireside chat with Professor Julian Birkinshaw, Dean of Ivey Business School and a globally recognized expert on strategy and innovation, alongside Muhammed Mekki, Founding Partner at AstroLabs and a leading voice on digital transformation in the MENA region.

Hosted at AstroLabs Dubai, this session will unpack what it takes to build future-ready organizations, combining global insights with local relevance.

Whether you're a corporate leader, entrepreneur, or transformation strategist, expect sharp insights, real-world stories, and fresh thinking to help you lead in the digital age.

What To Expect

9:30 AM – 10:00 AM | Arrival & Coffee Reception
Kick off your morning with fresh coffee, a light breakfast, and meaningful conversation with fellow Ivey alumni, AstroLabs community members, and regional business leaders.

10:00 AM – 11:15 AM | Fireside Chat: Digital Disruption & Strategic Advantage
Join Dean Julian Birkinshaw and AstroLabs Founding Partner Muhammed Mekki for a fast-paced, no-fluff discussion on:

• Why digital disruption is an opportunity, not a threat

• How traditional companies can outpace startups—by leveraging their core strengths

• What agile leadership actually looks like inside established organizations

• Real-world lessons from global and MENA markets

11:15 AM – 12:00 PM | Networking & Wrap-Up
Stick around to swap insights, meet like-minded leaders, and connect with the Ivey and AstroLabs communities over a final cup of coffee.