Leadership in practice: strategy in the face of uncertainty

Watch the full recorded broadcast above.

As the global health and financial crisis progresses, we’re beginning to learn some valuable lessons about agility, adaptability, and resiliency.

On Thursday, June 4, 2020, we hosted a complimentary livestream to discuss how the pandemic is impacting Canadian business on a micro level. The panel included Ivey professor Tony Frost, Kevin O’Brien, HBA ’93, President and General Manager, WW Canada; Frances McRae, Assistant Deputy Minister, Small Business and Marketplace Services, Innovation, Science and Economic Development Canada (ISED); and Sukhinder Singh Cassidy, HBA ’92, former president of StubHub.

Together we discussed how business models have evolved over the past two months, employee attitudes about job security and how they impact business models, government response, impacts to the start-up community, and balancing physical and virtual interactions, both in a work and commercial context.

Key webinar content

Core topics

• The current global macroeconomic context
• Forecasting the “shape” of the recovery
• Three big changes since our last livestream on the same topic
• The “no fun” economy
• Live events, entertainment, sports, restaurants, and business models that rely on gatherings of people
• The global pandemic as a catalyst for innovation, rapid change, and digital transformation
• The Canadian government’s response to the pandemic
• Personal leadership lessons learned
• Where do we go from here?
• Reflecting on time horizons and “cut lines”
• Zoom fatigue
• Stark contrasts in consumer attitudes across geographies
• Immersive virtual reality experiences
• Maintaining exceptional customer experiences

Memorable quotes

“As leaders, we have to think about how to manage an extended period of time where people are naturally uneasy, and finding a way to make people feel stable and cared for while continuing to be adaptable.” – Sukhinder Singh Cassidy, HBA '92

“You can leverage instability to get everyone really focused … It is remarkable what a global team can deliver when they’re aligned, focused, and empowered. I would emphasize the empowerment part – setting goals and then getting out of the way and letting people do it, that’s come through in spades. That's something I hope, as a culture, we’re able to maintain as we grow our way out of this.” – Kevin O’Brien, HBA ‘93

Additional Resources

Click the above image to view slides, or download the slide deck presentation.

Confirmed worldwide COVID-19 cases, Our World in Data
Understanding the Economic Shock of Coronavirus, HBR.org
Now is the time for a 'great reset', World Economic Forum

Note: This article was originally published under our former name, The Ivey Academy. We are now known as Ivey Executive Education.

About Ivey Executive Education

Ivey Executive Education is the home for executive Learning and Development (L&D) in Canada. It is Canada’s only full-service L&D house, blending Financial Times top-ranked university-based executive education with talent assessment, instructional design and strategy, and behaviour change sustainment. 

Rooted in Ivey Business School’s real-world leadership approach, Ivey Executive Education is a place where professionals come to get better, to break old habits and establish new ones, to practice, to change, to obtain coaching and support, and to join a powerful peer network. For more learning insights and updates on our events and programming, follow us on LinkedIn.