Fundamentals of Strategy
Build your strategic confidence and learn how organizations create, capture, and deliver value through smart decision-making and adaptive strategy.
Price
$690.00 CAD $640.00 CAD
January 7, 2026
10 hours 
Online Self-Paced January 7, 2026
Self-Paced
10 hours
$690.00 CAD
$640.00 CAD
Strategy is more than a plan, it is a way of thinking. In this self-paced course, you'll uncover the core elements of business unit strategy and how they differ from corporate and functional approaches. You’ll learn how strategy helps organizations create and capture value, and how it guides decision-making in complex, uncertain environments.
Designed for professionals who want to sharpen their strategic mindset, this course blends foundational theory with practical application. You’ll explore how digital platforms and emerging technologies are reshaping traditional strategy, and take away insights that help you make sound strategic choices and implement them effectively.
Learning Outcomes
By the end of this course, you will be able to:
- Describe elements of a firm's business unit strategy and differentiate it from corporate and functional strategies
- Understand how strategies create, capture and distribute value
- Strengthen your capacity for strategic thinking and decision-making in the face of uncertainty and challenging tradeoffs
- Begin to understand how platforms and digital strategies are changing the traditional rules of strategy
- Take away insights on how to make sound strategic decisions and implement them
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This self-paced course includes approximately 10 hours of content, designed to be completed within a 90-day window. You’ll progress through interactive modules, complete knowledge checks, and receive instant feedback through our AI-first Learning Management System.
Start January 7, 2026
Duration: ~10 hours (self-paced)
Access: 90 days from start date
Certificate: Digital credential upon completion
No prerequisites required. Enroll anytime and learn at your own pace.
This course is designed for professionals who want to strengthen their strategic thinking and apply it to business decisions. No prior strategy experience is required.
Ideal participants include:
- Managers and analysts seeking to understand strategic frameworks
- Entrepreneurs and product leaders evaluating growth opportunities
- Professionals preparing for an MBA or executive program
- Consultants and advisors supporting clients with strategic planning
January 7, 2026
Complete at your own pace.
| Length | Learning Method | Tuition Fees |
|---|---|---|
| 10 hours | Online Self-Paced |
$690.00 CAD
$640.00 CAD |
Enrollment and Payment FAQs
Click “Enroll Now” on the course page and follow the prompts to complete your registration.
We accept major credit cards. You’ll be prompted to select your preferred method during checkout.
- For Cohort programs - 30 Days Before Program Start
- Cancellation: You will receive a full refund of the program fee.
- Transfer to a Later Date: No fees apply.
- Less than 30 Days Before Program Start
- Cancellation: Incurs a 25% cancellation fee.
- Transfer to a Later Date: Incurs a 15% transfer fee.
- Compassionate exceptions: Fees may be waived on compassionate grounds, please contract (Operations email).
- Unredeemed transfers: If not used within 12 months, the full program fee is forfeited.
No, the purchaser and the person taking the course must match to ensure the digital credential is given to the correct person.
Yes, please contact online@ivey.ca and we will set up a group invoice.
Certification and Credentials
Yes. You’ll receive a digital certificate from Ivey Business School upon successful completion of the course.
Ivey’s certificates are widely respected and can be added to your LinkedIn profile or resume.
Upon completion, you’ll receive a secure digital credential directly to your email, that can be shared and verified online.
Self-Paced Course Structure and Experience
This is a self-paced, asynchronous course with interactive modules, quizzes, and AI-powered feedback.
You’ll have access for 90 days from the start date.
Approximately 10 hours in total. You can complete it at your own pace over the course of 90 days.
There are no formal exams. You’ll complete quizzes and knowledge checks with unlimited attempts.
This course is self-directed and does not include instructor-led live sessions. You may interact with other students through online activities.
