Purpose and Impact

Many professionals end up in sales roles by accident, not by design. They’re strong with customers, great at what they do, and suddenly responsible for revenue — without ever being formally trained to sell. Whether you're an account executive, inside sales rep, or customer success lead, you’ve likely faced high-stakes conversations, discovery calls, and quotas with little structure or support.

The Ivey Sales Accelerator gives you a repeatable, research-backed sales process grounded in real-world application and taught through Ivey’s case-based method. No gimmicks. No persuasion tricks. Just practical tools to help you close more confidently, manage your pipeline with discipline, and build a high-performance sales practice.

You’ll walk away with stronger positioning skills, sharper discovery conversations, and a professional sales mindset you can use to drive results across your entire book of business.

Participant Profile

This program is designed for early- to mid-career sales professionals looking to strengthen their skills, structure, and confidence.

Ideal participants include:

• Inside sales reps, SDRs, or BDRs
• Customer success or service professionals transitioning into sales
• Account executives with 1–7 years of experience
• Subject-matter experts taking on business development roles
• Individuals looking to break into professional sales with a strong foundation

You’ll benefit most if you regularly find yourself:

• Running sales calls without a defined structure
• Struggling to advance deals or grow your pipeline
• Managing targets or quotas without formal training
• Trying to shift from reactive support to proactive selling

Early Registration Bonus

Be one of the first 10 to register at least 90 days before the program start date and receive 5% off your tuition. Plan ahead and lock in your spot early!

Learning Outcomes

Apply a Structured Sales Process

Learn a clear, repeatable sales framework—from first conversation to closed deal—rooted in research and real-world success.

• Build stronger pipeline discipline and sales habits
• Structure your day, week, and quarter for sales productivity
• Navigate customer conversations with intention and confidence

Master Discovery and Positioning

Ask better questions, listen actively, and connect solutions to real customer needs.

• Lead effective discovery conversations
• Position your product or service against competitors
• Handle resistance and objections professionally

Transition from Support to Sales

For those transitioning from customer service or technical roles, this program helps shift your mindset and skill set toward proactive selling.

• Learn how to upsell and cross-sell with integrity
• Build confidence in outreach, follow-up, and closing
• Align your expertise with customer outcomes

Why Ivey?

Unlike vendor-led sales workshops or lightweight online courses, Ivey delivers research-based, cohort-driven learning that produces real behaviour change.

What makes us different:

Foundational, not Basic: Built for professionals beyond “intro to sales” but still looking for structured skill development

Field-Tested + Research-Backed: Developed by faculty who teach sales at one of Canada’s top business schools and backed by real-world insights

Prestigious Certification: An Ivey credential that boosts your credibility and career

Practice-Driven: Learn by doing, not just listening

Return on Investment

Fees

$4,490 CAD

The program fee covers all materials. Program fees are tax-exempt.

Applications must be submitted no later than 14 days before the start of the program.

FAQs

What funding resources are available?

Organizations and participants in Canada may benefit from the Canada Job Grant or the Canada Training Credit to offset a portion of program fees. Visit our Funding Resources page to learn more.

How should I prepare before attending the program?

Our program managers will contact all registered participants before the program start date with instructions to join our online Learning Management System. Once logged in, you will be able to create a class profile, view other participants' profiles, and access a list of assigned pre-reading, cases, and activities. Plan to review and complete preparation work in advance of each class session.

Will the sessions be lecture-based?

At Ivey, we embrace learning as an interactive experience. Rather than lecturing, your faculty facilitators will guide the group through hands-on activities, discussions, cases, simulations, and more. To get the most value from your learning experience, you should expect to be present and engaged in class sessions. To learn more, click here to visit our Learning Experience page.