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June Cotte

Professor, Marketing

Kraft Professorship in Marketing

June Cotte

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  • Consumer Behavior and Decision-Making
  • Online and Casino Gambling
  • Temporal Perception and Behavior
  • Social and Ethical Issues in Consumption

Research Publications

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June Cotte is a Professor of Marketing at the Ivey Business School. She has served as President of the Association for Consumer Research, and is currently Co-Editor of the Journal of Consumer Research. In addition, she is a Co-founder of the “Designing Your Career in the Marketing Academy” initiative, designed for young female marketing scholars.

Professor Cotte's research interests focus on behavioral issues, including why and when people will pay more for ethically produced products, how people perceive time and how that influences their behavior at work and at leisure, family influence on behavior, and consumption issues in gambling. She has served on the Editorial Review Boards of the Journal of Marketing and the Journal of Consumer Psychology. Her work has appeared in the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer PsychologyMIT/Sloan Management ReviewJournal of Business ResearchJournal of Strategic MarketingJournal of Services Marketing, and the Journal of Managerial Psychology, as well as in the Wall Street Journal, and other journals and books.

June regularly presents her research at business schools around the world. At Ivey,  she formerly served as Faculty Director of Research, and she has taught courses on Marketing Strategy, Customer Insights in Disruption, Marketing Management, Global Marketing Strategy, Consumer Behavior, Research Methods and Personal Selling and Sales Force Management.


  • Global Marketing Strategy
  • Marketing Management
  • Consumer Behavior

Programs Taught

  • PhD
  • Executive Education


  • BBA
  • MBA
  • PhD, University of Connecticut


  • Various marketing research and sales / marketing analysis positions

Research/Course Development

  • Social and Ethical Issues in Consumption
  • Gambling
  • Temporal Perception and Behaviour

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