Skip to Main Content

Mark J. Zbaracki

Associate Professor, General Management & Strategy

Mark J. Zbaracki

Contact Information

Download CV


  • Strategy Implementation
  • Strategic decision making
  • Qualitative research
  • Routines

Research Publications

  • To search for publications by a specific faculty member, select the database and then select the name from the Author drop down menu.

Mark Zbaracki is interested in problems that have both strong managerial and academic implications. His dissertation research, “The Rhetoric and Reality of Total Quality Management,” won an award for scholarly contribution. It draws on his nine years of experience as an industrial engineer at IBM Rochester, IBM’s Malcolm Baldrige Award Winning manufacturing site. Mark’s research has reached business audiences through major publications such as The Economist, Business Week and Sloan Management Review. His pricing research was cited by George Akerlof in his Nobel Laureate address.

Mark has taught courses at the undergraduate, MBA, Ph.D., and executive level in strategy, strategy implementation, organization theory, cross disciplinary research, cross enterprise leadership, and power and politics. He has won multiple awards for excellence in teaching. He previously held faculty appointments at the Stern School of Business at New York University, the Wharton School at the University of Pennsylvania, and at the Booth School of the University of Chicago.


  • Cross Enterprise Leadership, HBA Program
  • “Organization Theory,” Doctoral course


  • PhD Stanford University
  • MS Stanford University
  • BS Iowa State University
  • BA Iowa State University

Recent Refereed Articles

  • Rerup, C.; Zbaracki, M., 2021, "The Politics of Learning from Rare Events", Organization Science
  • Watkiss, L.; Zbaracki, M.; McAlpine, C.; Barg, J., 2021, "Truth, Beauty and Justice in Models of Social Action", Research in the Sociology of Organizations, October 76: 159 - 177.
  • Bergen, M. E.; Dutta, S.; Guszcza, J.; Zbaracki, M., 2021, "How AI Can Help Companies Set Prices More Ethically", HARVARD BUSINESS REVIEW
  • Maslach, D.; Branzei, O.; Rerup, C.; Zbaracki, M., 2018, "Noise as signal in learning from rare events", Organization Science, April 29(2): 225 - 246.
  • Zbaracki, M.; Bergen, M. E., 2015, "Managing Market Attention", Advances in Strategic Management, March 32: 371 - 406.
  • Zbaracki, M., 2014, "Research in the Sociology of Organizations, vol 36, The Garbage Can Model of Organizational Choice: Looking Forward at Forty", ORGANIZATION STUDIES, March 35(3): 454 - 459.
  • Johansson, M.; Hallberg, N.; Hinterhuber, A.; Zbaracki, M.; Liozu, S., 2012, "Pricing strategies and pricing capabilities", Journal of Revenue and Pricing Management, January 11(1): 4 - 11.
  • Zbaracki, M.; Bergen, M. E., 2010, "When Truces Collapse: A Longitudinal Study of Price Adjustment Routines", Organization Science, October 21(5): 955 - 972.
  • Zbaracki, M., 2007, "A Sociological View of Costs of Price Adjustment: Contributions from Grounded Theory Methods", Managerial and Decision Economics, September 28(6): 553 - 567.
  • Zbaracki, M.; Ritson, M.; Levy, D.; Dutta, S.; Bergen, M. E., 2004, "Managerial and Customer Dimensions of the Costs of Price Adjustment: Direct Evidence From Industrial Markets", Review of Economics and Statistics, May 86(2): 514 - 533.
  • Dutta, S.; Zbaracki, M.; Bergen, M. E., 2003, "Pricing Process as a Capability: A Resource Based Perspective", Strategic Management Journal, July 24(7): 615 - 630.
  • Dutta, S.; Bergen, M.; Levy, D.; Ritson, M.; Zbaracki, M., 2002, "Pricing as a strategic capability", MIT Sloan Management Review, March 43(3): 61 - 66.
  • Zbaracki, M., 1998, "The Rhetoric and Reality of Total Quality Management", Administrative Science Quarterly, September 43(3): 602 - 636.
  • Eisenhardt, K.; Zbaracki, M., 1992, "Strategic Decision Making", Strategic Management Journal, January 13: 17 - 37.

For more publications please see our Research Database

Honours & Awards

  • 2018, The Carol Stephenson Excellence in EMBA Teaching Award
  • 2014, Exemplary Reviewer Award, Academy of Management Discovery
  • 2013, 2014, Outstanding Reviewer Award, Organization Science
  • 2011, Nominated for excellence in Ivey HBA core teaching
  • 2006, Finalist for the Helen Kardon Moss Anvil Award for excellence in MBA teaching, Wharton School, University of Pennsylvania
  • 2005, Wharton Graduate Association Students Choice Award for excellence in teaching (second professor chosen)
  • 2005, The Wharton School Award for excellence in undergraduate teaching
  • 2004, Administrative Science Quarterly Award for Scholarly Contribution for “The Rhetoric and Reality of Total Quality Management.”


  • 2008- Associate Professor, General Management, Richard Ivey School of Business, University of Western Ontario.
  • 2012-2013, Visiting Professor, Carlson School of Management, University of Minnesota.
  • 2006-2008, Visiting Assistant Professor, Department of Management, The Stern School, New York University.
  • 1999-2006, Assistant Professor, Management Department, The Wharton School, University of Pennsylvania.
  • 1994-1999, Assistant Professor of Behavioral Science, Graduate School of Business, University of Chicago.

Connect with Ivey Business School