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Yuqian Chang

Assistant Professor, Marketing

Yuqian Chang

Contact Information


  • Visual Aesthetics
  • Technology Applications

Research Publications

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Yuqian Chang is an Assistant Professor of Marketing at Ivey Business School, Western University. She obtained her Ph.D. in Marketing from Rutgers University. As an empirical researcher, Yuqian is interested in understanding how visual aesthetics influence consumers and how digital technologies can enhance societal well-being, utilizing machine learning (computer vision), econometrics, and experiments (field and lab). Before her Ph.D., Yuqian earned her Bachelor's in International Business and Master's in Marketing from Shanghai University of Finance and Economics.

Programs Taught

  • HBA


  • Ph.D. in Marketing, Rutgers University
  • Master in Marketing, Shanghai University of Finance and Economics
  • Bachelor in International Business, Shanghai University of Finance and Economics

Honours & Awards

  • Ph.D. Summer Scholarship, Rutgers Business School (2023)
  • Dean’s Competition for Summer Research, Winner, Rutgers Business School (2021, 2022)
  • AMA-Sheth Foundation Doctoral Consortium Fellow (2021/08)
  • INFORMS Society for Marketing Science (ISMS) Conference Doctoral Consortium Fellow (2021/06)
  • Academy of Marketing Science (AMS) Doctoral Consortium Fellow (2021/06)

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