Contact Information
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Richard Ivey Building 2306
Zhe Zhang is an Assistant Professor of Marketing at the Ivey Business School. He holds dual doctoral degrees – a PhD in Marketing from C.T. Bauer College of Business at the University of Houston, and a PhD in Chemistry from the University of Vermont.
Zhe's research interests lie in branding and marketing communications, such as brand nicknames and nickname branding. His work has appeared in premier academic journals, such as the Journal of Marketing, Journal of International Marketing, Journal of the Association for Consumer Research; and practitioner outlets, including Harvard Business Review and MIT Sloan Management Review. Summaries of some of his research can be found in articles featured in The Economist, The Wall Street Journal and Newsweek.
With his diverse background, Zhe is excited to bring his multidisciplinary perspectives to the classroom. He is the recipient of the David G. Burgoyne Teaching Award (2024).