Dr. Peggy Liu will be presenting a recent paper: TBD

 

Bio: Peggy J. Liu, Ph.D., is Ben L. Fryrear Chair in Marketing and Associate Professor of Business Administration at the University of Pittsburgh’s Joseph M. Katz Graduate School of Business.

Professor Liu’s research expertise is consumer behavior, with a focus on the health and social domains. Her research has been published in top marketing, management, and psychology journals, such as Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Management Science, Journal of Consumer Psychology, Organizational Behavior & Human Decision Processes, Journal of Personality & Social Psychology, and Personality & Social Psychology Bulletin. She has also published extensively in public health and medical journals.