Bodies of Marginalisation and Privilege: An Embodied Perspective on the Work of Social Entrepreneurship
By Trish Ruebottom and Javid Nafari
This presentation explores the often-overlooked role of embodiment in social entrepreneurship, highlighting how embodied experiences of marginalisation shape social entrepreneurial processes across phases of initiation, implementation, and sustainable social impact. Understanding embodiment in social entrepreneurship is essential because it reveals how tacit, bodily forms of oppression influence interactions, trust-building, and participation, significantly affecting venture operations and sustainable social transformation.
Trish Ruebottom
Trish Ruebottom is an associate professor of Human Resources & Management and Acting PhD Program Director at the DeGroote School of Business, McMaster University. Her research focuses on the transgression of social norms - as a way of being, a source of value, and a force for change. She has explored this dynamic in a wide range of contexts: entrepreneurship and community in the sex industry, gender activism in post-civil war Libya, a rock concert for social change, and businesses rooted in voyeurism; she has also examined the discursive, temporal and emotional forces maintaining the status quo in the media, the clean tech sector, the finance industry, and in everyday work. In doing so, her research struggles with the tension between our need for social norms and our desire to be free of them. She is interested in the experiences of misfits, outsiders and dissenters, how they come together, organize, and create new worlds, and what this tells us about the nature of being human.
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