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Technology, vice and privacy

When
June 12, 2018, 7:30AM - 9:30AM

Where
Ivey's Tangerine Leadership Centre, King & York St., Toronto

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Every day more and more data is generated about all of us. There are some benefits to this data collection – consumers receive more customized service – but also downsides like deep invasions of privacy. This presentation will discuss the role that individuals have with respect to protecting their personal information, the responsibilities of enterprises to use data properly, and the impact and limitations of legislation to govern individual privacy.

Building on the research for his books, Dante’s Infinite Monkeys: Technology Meets the 7 Deadly Sins and Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace, Mike Dover, HBA '91, MBA '97, together with Ivey Professor Niraj Dawar, will discuss the ethics of data collection and the roles consumers, marketers, and regulators should play.

This event is the Gilbert and Margaret Clarke Lecture in Marketing.

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Event Details

Gilbert and Margaret Clarke Lecture in Marketing

Tuesday, June 12, 2018

7:30-8 a.m. – Registration and breakfast
8-9 a.m. – Presentation from Professor Niraj Dawar and Mike Dover on how brands can derive benefit from engaged customers while navigating privacy concerns
9-9:30 a.m. – Q&A and networking
Location: Ivey's Tangerine Leadership Centre, King & York St., Toronto

Tickets: $30 (non-alumni), $25 (alumni), $20 (current students)

Topics You Will Explore

  • The impact of always-on devices on the expectation of privacy;
  • How marketers and consumers can balance data-driven personalization with privacy;
  • What is the impact on Canadian enterprises of privacy scandals like the one that brought down Cambridge Analytica?; and,
  • How do laws like Canada’s Anti-Spam Law (CASL) impact competitiveness for Canadian enterprises in a global market?

About the Speaker

Mike Dover, HBA '91, MBA '97
Mike  Dover  is  a  leading  authority  on  social  media,  popular  culture,  and  the  economic  and  social  impact  of  technology. He wrote Dante's Infinite Monkeys: Technology Meets the 7 Deadly Sins and co-authored Wikibrands: Reinventing  Your  Company  in  a  Customer-Driven  Marketplace. Also, he led  the  research  that  formed  the basis  for Wikinomics: How  Mass  Collaboration  Changes  Everything,  and  Grown  Up  Digital:  How  the  Net  Generation  is  Changing  Your World.

Wikibrands  won  the  Silver  Medal  for  Marketing  Book  of  the  Year  for  2011  by  Expert  Marketeer  and  was  named  one  of  the  top  10  business  books  by  Booklist  Magazine.

Dover  is  a  Professor  of  Marketing  at  Humber College  in  Toronto  and  the  Managing  Partner  of  Socialstruct  Advisory Group,  a  boutique  research  firm. 

About the Moderator

Professor Niraj Dawar
Niraj Dawar is Professor of Marketing at the Ivey Business School and a leading expert on market-based sources of competitive advantage. He is the author of the award-winning book TILT: Shifting Your Strategy From Products to Customers, published by Harvard Business Review Press. His publications have appeared in the Journal of Marketing Research, Journal of Marketing, Harvard Business Review, MIT Sloan Management Review, and many other academic and managerial outlets, and won several awards.

Dawar teaches in the MBA, EMBA, and Executive programs at Ivey and works on research with doctoral students. He has worked in Europe, North America, and Asia. He is the author or co-author of dozens of cases, many of which have won awards from the EFMD and HK Productivity Council.

Dawar is also a regular speaker at conferences and executive meetings.

About the Gilbert and Margaret Clarke Lecture in Marketing

The Gilbert and Margaret Clarke Lecture in Marketing was established through a generous bequest from Margaret Clarke to promote research and education in marketing, to honour her late husband Gilbert Clarke, HBA ’33, and his outstanding business career.

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Format
In-Person

  • Ivey Idea Forum
  • Niraj Dawar
  • Marketing