Every day more and more data is generated about all of us. There are some benefits to this data collection – consumers receive more customized service – but also downsides like deep invasions of privacy. This presentation will discuss the role that individuals have with respect to protecting their personal information, the responsibilities of enterprises to use data properly, and the impact and limitations of legislation to govern individual privacy.
Building on the research for his books, Dante’s Infinite Monkeys: Technology Meets the 7 Deadly Sins and Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace, Mike Dover, HBA '91, MBA '97, together with Ivey Professor Niraj Dawar, will discuss the ethics of data collection and the roles consumers, marketers, and regulators should play.
This event is the Gilbert and Margaret Clarke Lecture in Marketing.
Gilbert and Margaret Clarke Lecture in Marketing
Tuesday, June 12, 2018
7:30-8 a.m. – Registration and breakfast
8-9 a.m. – Presentation from Professor Niraj Dawar and Mike Dover on how brands can derive benefit from engaged customers while navigating privacy concerns
9-9:30 a.m. – Q&A and networking
Location: Ivey Toronto Centre, King & York St., Toronto
Tickets: $30 (non-alumni), $25 (alumni), $20 (current students)
Topics You Will Explore
- The impact of always-on devices on the expectation of privacy;
- How marketers and consumers can balance data-driven personalization with privacy;
- What is the impact on Canadian enterprises of privacy scandals like the one that brought down Cambridge Analytica?; and,
- How do laws like Canada’s Anti-Spam Law (CASL) impact competitiveness for Canadian enterprises in a global market?
About the Speaker
Mike Dover, HBA '91, MBA '97
Mike Dover is a leading authority on social media, popular culture, and the economic and social impact of technology. He wrote Dante's Infinite Monkeys: Technology Meets the 7 Deadly Sins and co-authored Wikibrands: Reinventing Your Company in a Customer-Driven Marketplace. Also, he led the research that formed the basis for Wikinomics: How Mass Collaboration Changes Everything, and Grown Up Digital: How the Net Generation is Changing Your World.
Wikibrands won the Silver Medal for Marketing Book of the Year for 2011 by Expert Marketeer and was named one of the top 10 business books by Booklist Magazine.
Dover is a Professor of Marketing at Humber College in Toronto and the Managing Partner of Socialstruct Advisory Group, a boutique research firm.
About the Moderator
Professor Niraj Dawar
Niraj Dawar is Professor of Marketing at the Ivey Business School and a leading expert on market-based sources of competitive advantage. He is the author of the award-winning book TILT: Shifting Your Strategy From Products to Customers, published by Harvard Business Review Press. His publications have appeared in the Journal of Marketing Research, Journal of Marketing, Harvard Business Review, MIT Sloan Management Review, and many other academic and managerial outlets, and won several awards.
Dawar teaches in the MBA, EMBA, and Executive programs at Ivey and works on research with doctoral students. He has worked in Europe, North America, and Asia. He is the author or co-author of dozens of cases, many of which have won awards from the EFMD and HK Productivity Council.
Dawar is also a regular speaker at conferences and executive meetings.
About the Gilbert and Margaret Clarke Lecture in Marketing
The Gilbert and Margaret Clarke Lecture in Marketing was established through a generous bequest from Margaret Clarke to promote research and education in marketing, to honour her late husband Gilbert Clarke, HBA ’33, and his outstanding business career.