Chuck Grace | Invisor fights for market share in growing robo field

Canada's automated advising sector has been growing by leaps and bounds. New entrants into the marketplace are trying to differentiate themselves from other competitors.

Finance lecturer Chuck Grace was asked by the Globe and Mail to determine what some start-up robo-advisor firms need to do to be successful.

“The mid-market and entry-level market has traditionally been difficult to serve cost effectively, and as a result has been a little underserviced. I’m not saying it will be easy to enter those markets, but it’ll be easier than other alternatives.”