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Niraj Dawar | How marketing changes when shopping is automated

  • Communications
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  • Oct 19, 2016
Niraj Dawar | How marketing changes when shopping is automated

Ivey Marketing Professor Niraj Dawar peers into the future of shopping in a blog piece for Harvard Business Review

Dawar foresees a day when "products will flow to the household like a utility, as electricity and water do. For many products, the shopper will be a bot, leaving customers with the sole task of consumption."

With this in mind, Dawar looks into how corporate marketing will be impacted in a world where "machines talk to machines."