- Oct 19, 2016
Ivey Marketing Professor Niraj Dawar peers into the future of shopping in a blog piece for Harvard Business Review.
Dawar foresees a day when "products will flow to the household like a utility, as electricity and water do. For many products, the shopper will be a bot, leaving customers with the sole task of consumption."
With this in mind, Dawar looks into how corporate marketing will be impacted in a world where "machines talk to machines."