Niraj Dawar | How marketing changes when shopping is automated

Ivey Marketing Professor Niraj Dawar peers into the future of shopping in a blog piece for Harvard Business Review. 

Dawar foresees a day when "products will flow to the household like a utility, as electricity and water do. For many products, the shopper will be a bot, leaving customers with the sole task of consumption."

With this in mind, Dawar looks into how corporate marketing will be impacted in a world where "machines talk to machines."