Kersi Antia | How much does it cost to open a pop-up shop?

Many smaller retailers are using pop-up shops to test out potential physical locations, create buzz, get feedback on new products, boost sales by creating a sense of urgency and capitalize on seasonal events.

Retailing expert Kersi Antia explained to Yahoo Finance Canada that pop-up shops can be especially effective for companies that have established themselves online. 

"For small entrepreneurs who don’t have the wherewithal to open up these large stores on Main Street, this a great option to have — it allows for experimentation. You see how this works for your brand and try it out in different locations … without any commitment. What could be better?”