- The Globe and Mail
- Mar 15, 2017
Fast food restaurants aren’t the only ones making up-sell offers – banks are now getting into the act.
In his article for The Globe and Mail, Associate Professor Michael King says technology is turning tellers into sellers. Armed with big data on customers, King says banks know what products customers already have and how often they use them, and can use this information to try and sell more products.
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“This situation is here to stay. We are in the age of the technology-enabled company, where businesses use big data to target offers at customers,” he says. “As consumers, it is our responsibility to ask questions, to be informed, and to say no to something we don’t want.”