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Doritos scraps plans for 'lady friendly' chips

  • Global News
  • |
  • Feb 7, 2018
Doritos scraps plans for 'lady friendly' chips

The CEO of PepsiCo found herself embroiled in controversy after suggesting she may consider creating a new type of Doritos chip tailored specifically to women. 

Social media response to the comments was swift and decisive, leading the company to scrap the Lady Doritos idea. Global National spoke to marketing expert June Cotte about the potential backlash – or better yet, snacklash – PepsiCo could face.