Skip to Main Content
The Future We See
Rahaf Harfoush

Rahaf Harfoush, HBA '06

Rahaf Harfoush is a Digital Anthropologist and Best-Selling Author researching the impacts of emerging technologies on our society. She focuses on understanding the hidden behavioral shifts that are taking place as global digital infrastructures enable the unprecedented exchange of ideas, information, and opinions. She teaches “Innovation and Disruptive Business Models” at SciencePo’s School of Management & Innovation in Paris. Her third book, “Hustle & Float: Reclaim Your Creativity in a World Obsessed with Work,” was published in February 2019.

Rahaf is the Executive Director of the Red Thread Institute of Digital Culture, where she leads a team of researchers in exploring the implications of the first global digital culture on how we live our lives. Rahaf is a member of the German Marshall Fund’s Young Transatlantic Network of Leader. She has been named a top future thinker by the Hay Literary Festival, and was named a Young Global Changer at the G20 Think Tank Summit. In 2018, Rahaf was nominated as one of the most innovative people in France by the prestigious “Les Napoleons.”

Rahaf supports organizations in navigating our new constantly connected reality to strengthen their innovation, talent management, and foresight strategies as well as ensuring they are on top of the latest trends and best practices. Her clients include Starwood Capital Group, Estée Lauder, L’Oreal, UNESCO, The OECD, Cross Knowledge, A1, ING Direct, EuroRSG and more. Her other books include “The Decoded Company: Know Your Talent Better Than You Know Your Customers”, and “Yes We Did: An Insider’s look at how Social Media Built the Obama Brand.” Previously, she was the Associate Director of the Technology Pioneer Program at the World Economic Forum.

Connect with Ivey Business School