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Mustapha Cheikh-Ammar | Can you be in love with your iPhone?

Sep 1, 2016

In love with your iPhone

Long before the movie Her showcased a human relationship with technology, Assistant Professor Mustapha Cheikh-Ammar had been exploring the topic of information technology (IT) desirability.

Looking at technology from a human relationship perspective allows it to be studied in a different way – one that might influence the types of IT products and social networking sites developed.

“Instead of asking the question: What makes technology useful?, it may be relevant to ask: What makes this human-like relationship possible?,” he said. “If we can answer this question, then we’ll be able to create better technologies that people will want to integrate into their daily lives and activities.”

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