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Ivey HBAs light up Grand Hall in purple

  • Communications
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  • Oct 16, 2013
Ivey HBAs light up Grand Hall in purple

Ivey HBA students’ sea of purple on October 10 showcased their support for those suffering from mental health challenges. Nearly 600 Ivey HBA students donned their boldest shades of purple in support of World Mental Health Awareness Day.

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HBA 2015 student Jasmine Kassam organized the event in conjunction with the HBA Students’ Association (HBAA). Kassam knew she needed to encourage more awareness and create conversation among her peers after she met Carol Todd at We Day 2013.

Ms. Todd was the mother of Amanda Todd, who became associated with mental health awareness internationally after her YouTube video about struggles with bullying and depression went viral (it has now been viewed over 28 million times). The Amanda Todd Legacy, which formed after Amanda’s death in late 2012, established a campaign to “light up the world in purple” to raise awareness on October 10.

“After meeting [Carol], I realized that mental health is so pertinent to universities especially, so I wanted to do what I could to get the word out about Mental Health Awareness and to remember Amanda Todd for Carol,” said Kassam. “I believe this really impacted HBA1s.”

For more information on the Amanda Todd Legacy Society please visit