Ivey’s PhD Program in Business Administration is a full-time research-based program designed to develop scholars and to place graduates at high-quality research universities around the world. Our PhD candidates are showcased at conferences around the world, and regularly featured in top-tier academic and industry publications.
To help you get to know them, we’ve asked them about their academic and personal interests.
Q&A with Modupe Evans-Osi, PhD candidate
What is your background and what previous experience has prepared you for this program?
I was born in Lagos, Nigeria, and moved to Ilorin, Kwara State, Nigeria, where I earned my bachelor's degree in health education from the University of Ilorin. After realizing my true passion lies in business, I obtained a postgraduate diploma in management science from the University of Port Harcourt. Then I moved to Aylesbury, England, and later pursued a master’s in enterprise and innovation management at Swansea University in Wales, UK.
Entrepreneurship has always been my greatest interest; a journey that began in my teenage years and has continued ever since. I have also worked in various roles, including teaching and banking in Nigeria, and as a business analyst in the UK.
What attracted you to Ivey’s program?
I was attracted to Ivey’s strong focus on research excellence and real-world impact, particularly in entrepreneurship and innovation. Also, I was drawn to the opportunity to work closely with leading scholars to develop my academic potential while remaining grounded in practical skills and creating value beyond the classroom.
What is your research focus?
My research focuses on women entrepreneurs' cognitive processes and confidence level, and how these factors influence their decision-making, venture outcomes, and responses to challenges.
Why is that area appealing to you? What significant problems/issues need to be addressed?
Confidence, more than just access to resources, can shape the entrepreneurial journey. Many talented women possess the ideas, but internal doubts often limit their actions or perceived potential more than external constraints. One major issue that needs to be addressed is the persistent confidence gap between men and women entrepreneurs, which has led to disparities in risk-taking, funding access, and business growth.
By focusing on these areas, we can better understand what empowers or discourages women from pursuing and sustaining a high-growth entrepreneurial venture, and effective interventions can be designed.
How do you see your research making an impact?
I see my research uncovering how confidence influences women’s entrepreneurial decisions. This insight can help design more targeted support systems that empower women to overcome psychological barriers, succeed in business, and take on leading positions.
How do you see research as an aid to business improvement?
Research provides evidence-based insights that guide better decision-making, innovation, and strategy. By uncovering patterns, testing ideas, and challenging assumptions, research helps businesses to adapt, grow, and remain competitive in an ever-changing environment.
What previous experience prepared you for this?
My diverse professional background, personal entrepreneurial experience, and studies in enterprise and innovation management have equipped me with the knowledge to contribute meaningfully to the field.
Where did you grow up, and what was it like there?
I grew up in Nigeria, known for its vibrancy, diversity, and strong sense of community. It’s also where I developed my spirit of resilience – a trait Nigerians are well known for. Growing up there taught me how to adapt, persevere, and find creative solutions despite challenges, which continues to shape my approach in life.
Who have been your strongest influences in life?
Women in Lagos Island, where I was born, and the African Centre for Enterprise have greatly influenced me. Entrepreneurs like Aliko Dangote, Richard Branson, and Ibukun Awosika inspire me. Ngozi Okonjo-Iweala's leadership, Chimamanda Adichie’s work on feminism, and countless other women who have built successful businesses against all odds have motivated me. All of their journeys have shaped my passion for entrepreneurship and strengthened my commitment to creating impact through research.
What might someone be surprised to know about you?
I reverted from being a Muslim to being a Christian, and I love playing dress-up. One of my favourite ways to relax and have fun is experimenting with fashion or simply expressing creativity through style.
What is the most played song on your playlist as of now?
I have songs for every season, depending on what I need at the moment - whether it’s to connect with God, seek reassurance, or boost my confidence. I love Naomi Raine and Leona Lewis.
What is your best podcast recommendation?
How I Built This with Guy Raz features inspiring interviews with entrepreneurs who share the real stories behind how they built their businesses, including challenges, failures, and triumphs.
What book would you recommend to others? Why?
Lean In by Sheryl Sandberg and Losing My Virginity by Richard Branson. Lean In offers bold encouragement for women to pursue leadership and break barriers, while Losing My Virginity shares the fearless and unconventional journey of building a global business empire.
