What does Ivey’s Case Method of Learning really look like? Step into the classroom with Assistant Professor Kirk Kristofferson as students dive into the Dove Real Beauty Sketches campaign – one of the most talked-about brand case studies in recent memory. This is the Case Method at Ivey. It’s hands-on, high energy, and built around real business decisions. You’ll learn to think on your feet, ask better questions, and back up your point of view – just like you would in the real world. It’s not just about learning business. It’s about learning to lead.