For 30 years, the BCG Case Competition has been a defining experiential learning moment for Ivey HBA students. Go behind the scenes of this year’s competition as students tackle real-world business challenges, work under pressure, build confidence, and discover the power of teamwork and great ideas. Hear from Ivey faculty, a BCG leader, and HBA students as they reflect on how this longstanding case competition has shaped learning, leadership, and career aspirations for three decades.