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Impact

This Month's Impact

The future in 3D

Ning Su’s research explores the impact of new 3D printing technology on business and society.

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Last Month's Impact

Marketing accounts

Neil Bendle’s research explains how marketers can use managerial accounts to measure the value of their work.

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View the Impact Archives

Update

2017-18, May 23, 2017

Top 20 Best Selling Cases

Pillsbury Cookie Challenge
Allison Johnson, Natalie Mauro

ECCO A/S - Global Value Chain Management
Bo Bernhard, Nielsen Torben, Pedersen Jacob Pyndt

The Espresso Lane to Global Markets
Ilan Alon, Meredith Lohwasser

Starbucks
Mary M. Crossan, Ariff Kachra

Facebook, Inc.: The Initial Public Offering (A)
Deborah Compeau, Craig Dunbar, Michael R. King, Ken Mark

A Zero Wage Increase Again
Karen MacMillan

Lego Group: An Outsourcing Journey
Marcus Moller Larsen, Torben Pedersen, Dmitrij Slepniov

Apple Inc.: Managing a Global Supply Chain
P. Fraser Johnson, Ken Mark

Domino’s Pizza
Jana Seijts, Paul Bigus

Introductory Note on the Case Method
John S. Haywood-Farmer (Emeritus)

Eli Lilly in India: Rethinking the Joint Venture Strategy
Charles Dhanaraj, Paul W. Beamish, Nikhil Celly

...continued