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Impact

This Month's Impact

Marketing Accounts

Neil Bendle’s research explains how marketers can use managerial accounts to measure the value of their work.

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Last Month's Impact

Diversity matters

Alison Konrad’s research shows workforce equality can pay off

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Update

2017-15, April 24, 2017

Published Refereed Articles

Babashov, V., Begen, M.A., Mangel, J., Zaric, G.S., 2017, Economic Evaluation of Brentuximab Vedotin for Persistent Hodgkin Lymphoma, Current Oncology, 24 (1): e6-e14.

Bansal, P., Song, H-C. (PhD Candidate), 2017, Similar but not the Same: Differentiating Corporate Responsibility from Sustainability, Academy of Management Annals, January, 11 (1): 105-149.

Chen, J., Bell, P.C., 2017, Enhancing Revenue by Offering a Flexible Product Option, International Transactions in Operational Research, July, 24 (4): 801-820.

Fremeth, A., Holburn, G.L.F., Vanden Bergh, R., 2016, Corporate Political Strategy in Contested Regulatory Environments, Strategy Science, December, 1 (4): 272-284.

Ikegami, J., Maznevski, M.L., Ota, M., 2017, Creating the Asset of Foreignness: Schrödinger’s Cat and Lessons from the Nissan Revival, Cross Cultural and Strategic Management, Spring, 24 (1): 55-77.

Kopalle, P., Fisher, R.J., Sud, B.L., Antia, K.D., 2017, The Effects of Advertised Quality Emphasis and Objective Quality on Sales, Journal of Marketing, March, 81 (2): 114-126.

Lee, S.A., Sposato, L.A., Hachinski, V., Cipriano, L.E., 2017, Cost-effectiveness of Cerebrospinal Biomarkers for the Diagnosis of Alzheimer's Disease, Alzheimer's Research & Therapy, March, 1 (18).

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