Overview
Pakistan*
Pakistan lies in South Asia, bordering India, China, Afghanistan, and Iran, with a coastline on the Arabian Sea. It covers about 796,100 km², and with about 255.2 million people, it is the world’s fifth-most populous country. Islamabad is the capital, and Karachi is the largest city and main port. The Indus River flows from the Karakoram and Himalaya ranges in the north, where K2 rises to 8,611 m, through the plains of Punjab and Sindh to the sea. Pakistan was created at the partition of British India in 1947 and is a federal parliamentary republic. Following the February 2024 general election, Shehbaz Sharif became prime minister and Asif Ali Zardari president. The country is highly exposed to climate hazards; floods in 2022 inundated about a third of its territory. Urdu is the national language and, with English, an official language; Punjabi is the most widely spoken mother tongue. About 96% of the population is Muslim.
Pakistan is a lower-middle-income country. Textiles and clothing account for more than half of goods exports, and remittances from Pakistanis working abroad are a major source of foreign exchange. Agriculture employs about 36% of the workforce. In 2025, Pakistan’s GDP per capita was approximately US$1,596, and real GDP grew by 3.7%.
Source: World Bank. (2026). World Development Indicators, from https://data.worldbank.org/country/pakistan
Institutions
Institutions with at least one Faculty Member Registered with Ivey Publishing
- Aga Khan University
- Air University
- Allama Iqbal Open University
- Army Public College of Management Sciences
- Bahauddin Zakariya University
- Bahria University Islamabad
- Bahria University Karachi
- Capital University of Science & Technology
- CFE Group of Colleges
- COMSATS Institute of Information Technology
- DHA Suffa University
- Forman Christian College
- Foundation University Islamabad
- GIFT University
- Government College University Faisalabad
- Government College University Lahore
- Hailey College of Commerce
- Hamdard University
- Information Technology University
- Institute of Business & Management UET Lahore
- Institute of Business Administration
- Institute of Business Management
- Institute of Management Sciences (Lahore)
- Institute of Management Sciences (Peshawar)
- International Islamic University Islamabad
- Iqra University
- Islamia University of Bahawalpur
- Karachi Institute of Economics & Technology
- Karachi School for Business and Leadership
- Karakoram International University
- Kinnaird College for Women
- Kohat University of Science and Technology
- Lahore School of Economics
- Lahore University of Management Sciences
- Lasbela University of Agriculture Water & Marine Sciences
- Liaquat University of Medical and Health Sciences
- Mehran University of Engineering & Technology
- Mohammad Ali Jinnah University
- Namal University
- National School of Public Policy
- National Textile University
- National University of Computer and Emerging Sciences
- National University of Modern Languages
- National University of Sciences and Technology
- NED University of Engineering & Technology
- Pakistan Institute of Management
- Quaid-i-Azam University
- Riphah International University
- Riphah School of Leadership
- Shaheed Benazir Bhutto University
- Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology
- Sukkur IBA University
- Superior University Lahore
- Textile Institute of Pakistan
- The Women University Multan
- University of Balochistan
- University of Central Punjab
- University of Engineering & Technology Lahore
- University of Karachi
- University of Lahore
- University of Management and Technology
- University of the Punjab
Source: Ivey Publishing. 39C Accounts by Country. Provided by Adrianna Gleam-Fossaceca, Ivey Publishing, August 11, 2026.
Cases
Ivey-Copyrighted Cases in or involving Pakistan*
Ivey Publishing and the 39 Country Initiative welcome additional case submissions that deepen understanding of Pakistan’s businesses, institutions, industries, and broader economic and social context.
| Case | Authors | Published / Revised | Product Number | Pages |
|---|---|---|---|---|
| A.H. Homes: The Next Investment | Attique Rehman, Nataliya Nadeem, Rtaab Hameed | May 28, 2026 | W48496 | 7 |
| Where Have You Been? An Exercise to Assess Your Exposure to the Rest of the World’s Peoples | Paul W. Beamish | Nov 27, 2025 | W48085 | 11 |
| Nawabi Fries: An Experiential Entrepreneurship Experiment | Asif Tanveer, Syed Shaheer Hassan Rizvi, Madiha Latif | May 14, 2026 | W48742 | 13 |
| Developing Entrepreneurship Ecosystem in Emerging Economies: Lessons from Regional Plan9 Incubators | Asif Tanveer, Hammad Khalique, Maheen Sami, Shoaib Manzoor | Jun 18, 2025 | W43455 | 22 |
| Jazz World to SIMOSA: A Blueprint for Digital Transformation from App to Ecosystem | Zujajah Arshad Khan, Fizza Khalid, Hamna Abid, Lal Nisa Dilawer, Fatima Rizwan Siddiqi | May 30, 2025; revised Dec 4, 2025 | W42762 | 25 |
| Jazz: The Journey Towards Diversity, Equity, and Inclusion | Sadia Nadeem, Momina Irshad | Dec 2, 2024 | W38868 | 7 |
| Hyundai’s Fate in Pakistan | Nouman Ali, Sawaira Fatima, Saad Hassan | Apr 25, 2024 | W34884_P | 10 |
| Brics: Introducing the Clicks | Agha Waleed Pathan, Syed Aamir Ali Shah | Feb 6, 2024 | W30141 | 23 |
| Merafuture: Building an Ed-Tech Start-Up in Pakistan | Zunaira Saqib, Madiha Gohar, Ayesha Abrar | Jan 11, 2024 | W34302 | 11 |
| Imaam Spinning Mills: Cost of Capital of a Private Company | Aaqib Nawaz, Imran Yousaf, Zhichuan (Frank) Li | Oct 11, 2023 | W34046_P | 7 |
| Tumbling Trade on the MCX: Restoring the Glory of Mentha Oil Futures | Kushankur Dey, Kriti Bardhan Gupta, Sukriti Tripathi | Sep 8, 2022 | W27116 | 17 |
| Memon Lubricants: Hiring a Sales Representative | Muhammad Muzamil Sattar, Jacob Charles Barr, Farhan Shahzad | Mar 11, 2022 | W25840 | 11 |
| Emaan Modaraba: Islamic Finance and the Real Economy | Diane-Laure Arjalies, Fawad Rasool Baluch | Aug 25, 2021 | 9B21N010_P | 17 |
| Anwal Gas Traders: Capital Budgeting for Expansion Project | Imran Yousaf, Zhichuan (Frank) Li, Aaqib Nawaz | Aug 19, 2021 | W25080_P | 6 |
| Identifying Industries through Financial Statement Analysis: Pakistan 2017 | Imran Yousaf, Zhichuan (Frank) Li, Aaqib Nawaz | Jul 7, 2021 | 9B21B012 | 5 |
| Rawayeti Foods: Performance Management in a Family-Owned Business | Asfia Obaid, Anoosha Mazhar, Furwa Batool, Neelab Kayani | Oct 9, 2020 | 9B20M167 | 17 |
| Student Biryani: Glory to Glitches in a Global Journey | Ali Raza, Amira Khattak, Nabeel Nisar, Kanwal Iftikhar | Feb 28, 2020 | 9B20M031 | 8 |
| Jinnah Foundries: A Lesson in Change Management and Human Resources Restructuring | Zunaira Saqib, Maria Khan, Asfia Obaid | Feb 13, 2020 | 9B20M021 | 12 |
| Lajpal Tea: Black Gold at Stake—Supplier Selection | Alison Konrad, Abdul Rehman Shaikh, Asad Ali Qazi | Sep 23, 2019; revised Oct 15, 2024 | 9B19D020 | 7 |
| The Khus Project: Cultural Conflict | Lei Huang, William Wei, Phillp Swallow | Sep 28, 2018 | 9B18M142_P | 7 |
| Fauzia Kehar: Redefining Norms in a Conservative Culture | Alison Konrad, Lindsay Birbrager | Aug 24, 2018 | 9B18C030 | 9 |
| Ramadan Sharing Fridges: Keeping a Non-Profit Afloat | Gita Bajaj, Bernard Buisson | Aug 23, 2018 | 9B18M106 | 7 |
| Padhy Leather: Minimizing Commercial Risk through a Letter of Credit | D.N. Panigrahi | Jun 8, 2018 | 9B18N010 | 11 |
| Destron Petroleum Services: Bidding for a Project | Saadia Irfan | Jun 8, 2018 | 9B18B006 | 6 |
| SYIT: Changing the Corporate Culture | Maria Khan, Khurram Rehman Alvi, Zunaira Saqib | Feb 2, 2018 | 9B18C004 | 9 |
| Mr. Garments: After the Fire | Najam Anjum | Dec 15, 2017 | 9B17M180 | 12 |
| Pak Sweets: Managing a Diverse Workforce | Maria Khan, Zunaira Saqib, Nataliya Farrukh, Fatima Tanvir, Kahaf Pasha | May 30, 2016 | 9B16C017_P | 3 |
| Attock Refinery Limited: Performance Management | Asfia Obaid, Umer Sultan Janjua | Oct 2, 2015 | 9B15C034 | 16 |
| Management Costs at CHIP: A Way Forward for a Pakistani NGO | Zunaira Saqib, Nabiha Khattak | Jun 2, 2015 | 9B15M046 | 9 |
| Performance Management System at Attock Refinery Limited | Sadia Nadeem, Ruhma Islam | May 5, 2015 | 9B15C015_P | 18 |
| SAS Real Estate: To Fire or Not to Fire? | Zunaira Saqib, Sara Mashhadi, Khan Rafia Danish, Memoona Khalid | Jan 19, 2015 | 9B15M003_P | 5 |
| General Electric’s Expansion in the Middle East | Assem Safieddine, Shadi Rhayem, Ken Mark | Jan 12, 2015 | 9B14M141 | 16 |
| Risk Control Strategies: Human Resource Challenges | Nida Mahmud, Shafiq-Ur Rehman, Usama Habib, Zunaira Saqib | Nov 18, 2014 | 9B14C051 | 6 |
| Modern Agricultural Farm: Budgeting for Control | Muntazar Bashir Ahmed | Jan 10, 2014; revised Apr 7, 2014 | 9B13B025 | 8 |
| Pak Elektron Limited: Converting Systems to ERP | Muntazar Bashir Ahmed | Apr 27, 2012 | 9B12E002 | 21 |
| Pak Arab Refinery Limited (PARCO)—Management of Circular Debt | Muntazar Bashir Ahmed | Jul 5, 2011 | 9B11M047 | 22 |
| Engro Chemicals Pakistan Limited—Business Disaster Overcome | Muntazar Bashir Ahmed | Dec 23, 2009 | 9B09E024 | 18 |
| Callmate Telips (A): Choice of Accounting Policy | Muntazar Bashir Ahmed | Dec 15, 2008; revised Apr 23, 2009 | 9B08N028 | 15 |
| Callmate Telips (B): Orix Investment Bank Pakistan Limited—Callmate Risk Uncovered | Muntazar Bashir Ahmed | May 21, 2009 | 9B09N008 | 21 |
| Crescent Standard Investment Bank Limited—Governance Failure | Muntazar Bashir Ahmed | Oct 20, 2008; revised Dec 12, 2008 | 9B08M068_P | 25 |
| Technology Adoption in Developing Countries: The Case of Pakistan State Oil | Fareena Sultan, David T.A. Wesley | Nov 8, 2006; revised Feb 24, 2010 | 9B06D018 | 20 |
Source: Ivey Publishing. Retrieved October 23, 2026, from https://www.iveypublishing.ca/s/
Workshops
Workshops Provided to Institutions in Pakistan*
The 39 Country Initiative’s most substantial outreach to date has centered on faculty development through in-person case-teaching workshops. The first workshop series in Pakistan took place in Multan in May and June 2025. Ahmad Siddiquei, Assistant Professor of Management at Bond University in Australia, has led workshops at four institutions in Multan:
− Bahauddin Zakariya University (May 22, 2025)
− The Women University Multan (May 27, 2025)
− Air University, Multan (June 12, 2025)
− Emerson University (August 27, 2026).
Photos from the 2025 workshop series can be found at https://www.ivey.uwo.ca/39country/news/2025/07/pakistan-workshop-series/.
Photos from the 2026 workshop at Emerson University can be found at https://www.ivey.uwo.ca/39country/news/2026/08/workshop-at-multan-pakistan/.
The Emerson University workshop was attended by 80 faculty members. Following the workshop at Bahauddin Zakariya University, Javaria Abbas, Coordinator of External Linkages, said the integration of the case method into the university’s program was highly appreciated. Opportunities remain to extend this engagement and reach a wider number of institutions in Pakistan.
The 39 Country Initiative also collects donated books, journals, and business cases and ships them to higher education institutions in the countries it serves. Lahore University of Management Sciences (LUMS) received a 20-foot container of textbooks from Saint Louis University in June 2023, for distribution to 250 libraries across 77 cities in Pakistan. Bahauddin Zakariya University in Multan received a 20-foot container from Bond Business School at Bond University, Australia, in July 2025.
Source: 39 Country Initiative. Book Shipments. Retrieved October 26, 2026, from https://www.ivey.uwo.ca/39country/about/book-shipments/