Have a question? Please check our Frequently Asked Questions below. If you don't find what you're looking for, Contact Us.
39C FAQS
Faculty members from any institution can register and create an Educator account with Ivey Publishing to browse our case collection via the homepage; however, in regards to 39C Educators, they will not be able to obtain the 100% discount unless they have been designated a 39C administrator for their department or place orders through the designated 39C Administrators at their institution.
For Educators (39C and non-39C)
- Access to preview the complete Ivey case collection
- Access to all our global partners collections
- Up to 65% discount from list prices
- Access to Educator copies, Teaching Notes and other Supporting Materials
- Ability to create easy to access Coursepacks for your students (not available for 39C accounts)
- Teaching resources and tools from leading experts
- Register here: I would like to self-register with Ivey Publishing
For 39C Administrators
- Access to the complete Ivey case collection
- Access to all our global partners collections
- 100% discount from list prices
- Access to Educator copies, Teaching Notes and other Supporting Materials (if also a registered Educator)
- Ability to create easy to access Coursepacks for your students (not available)
- Teaching resources and tools from leading experts
- Register here: I'm interested in becoming a 39C Administrator!
To join the Ivey Publishing's portion of 39 Country Initiative, eligible institutions must register a 39C administrator. Once the Administrator account is verified, the Administrator will be able to place orders directly on the Ivey Publishing website at no charge on behalf of their colleagues (educators). An unlimited number of faculty members at each institution can also register for educator accounts to browse the entire collection; however, these educator accounts do not receive the 100% discount if they order a case. The order must be processed by their school’s Administrator for the cost to be waived. (A school can designate more than one Administrator).
Step 1: To register for a 39C account, please click here.
Complete the required fields on the form and choose your current role that is most applicable to you at your institution: Professor/Instructor, Dean, Administrator, Librarian/Copyright Clearance. Click Submit.
Step 2: Account Verification
Once you have submitted the form, you will receive a confirmation email for your request. One of our customer service team members will review your request to verify your academic credentials. Verification may take longer if all fields are not accurately complete.
Once your account is approved, you will receive an email confirming your registration and another email to validate your account and set a password.
How to order using your approved 39C administrator account
1. Once your account is approved, go to the Ivey Publishing website – www.iveypublishing.ca
2. Login to your account.
3. Enter the product numbers or title on the top search bar for the required products.
4. Click on the product title for additional details. Please note the 100% discount is applied to Ivey products only. Check the source is listed as “Ivey” for the discount.
5. Select the quantities needed (one per student) and then ‘Add to Cart’. For products with multiple versions, select format as “PDF” and Language as “English” before adding to cart.
6. Go to ‘My Cart’ located at the top of the page, and review your cart. The 39C discount will automatically be applied to your order.
7. Click checkout
8. Enter your course information.
9. Verify your contact information.
10. Review your order.
11. Click on the tab “Invoice” and select ‘Submit Order’.
12. Once you have completed your order, click on your username on the top right --> Orders --> Downloads
13. You will receive an order confirmation by email immediately after placing your order.
Here is a link to a more detailed guide:
VIDEO: How to Choose a Case

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If you wish to remove or update your designated 39C administrators at your institution, please submit a service ticket. You can also go to our Contact & Register page and email us your updated list of faculty and designate new Administrators.
We’re here to help. Contact our Customer Support Team for any further questions or clarifications about your 39C administrator account.
To reach the 39 Country Initiative team, go to Contact & Register
The 39 Country Initiative
Ivey Business School
Western University
1255 Western Road
London, Ontario, Canada N6G 0N1
Dr. Paul W. Beamish
Telephone: (519) 661-3237
Email: pbeamish@ivey.ca
Nancy van Dongen, Administrative Assistant
Telephone: (519) 661-2111 x80369
Email: nvandongen@ivey.ca
Kashfia Shafiq Nova, Assistant to 39CI
Telephone: (519) 661-2111 x80369
Email: knova@ivey.ca
WhatsApp: +1-548-468-5542
Welcome!
We are very pleased that you registered with Ivey Publishing as part of the 39 Country Initiative.
Ivey Publishing is the distributor of Ivey’s collection of over 10,000 business case studies, technical notes, and Ivey Business Journal articles. It is the world’s second largest producer and distributor of comprehensive, decision-oriented teaching cases. It distributes to universities in over 168 countries. You have joined the 3,300+ university faculty and administrative staff who use Ivey Publishing cases at no cost in their classrooms.
Please read this summary of the benefits and instructions.
You can visit our website to learn more about 39C@IVEY: https://www.ivey.uwo.ca/39country/
You may also want to refer to our FAQ page: https://www.ivey.uwo.ca/39country/about/faq-39-country-initiative/
You are registered with an Educator Account or a 39C Administrator Account. You can now begin navigating the Ivey Publishing site: https://www.iveypublishing.ca/s/
Educators: On the Collections page, in the Drop-Down Menu, you will find a small selection of Free Business Cases. These are free-to-download and order for all users with an Educator Account.
In addition, as an Educator Account holder, you can also preview (but not order) ALL the other (7500+) Ivey Business School cases and teaching notes that you will find under the "Ivey Case Studies" link.
Please note, Ivey also distributes other case collections which are not part of the 39 Country Initiative, and are therefore only available to you at the regular fee, which is why it is important that you know how to ensure that you are indeed previewing and ordering Ivey Business School cases. Your 39C Administrator should be able to help you with this. The attached guide explains how to view the Ivey cases in the Ivey Collection. Be aware that the ordering process can only be completed by the 39C Administrators at your institution.
Refer to the attached HOW TO ORDER CASE STUDIES GUIDE.
IMPORTANT TO EDUCATORS & ADMINISTRATORS
Ivey Business School cases and Teaching Notes* are available to you at no cost. Both the cases and the teaching notes can be previewed by the lecturer, and the business cases but must be ordered through your school's designated 39C Administrator account holder. (If you do not know who your Administrator is, I can give you that information upon request or you can speak with your department head, who also has this information.)
If you have been designated at 39C Administrator, read on to learn more about How to Order and Download the cases for faculty members with Educator Accounts for use in the classroom.
***VERY IMPORTANT***
We ask that you please read the Ivey Publishing Terms and Conditions: https://www.iveypublishing.ca/s/terms-conditions
Here is the QR CODE which will direct you to the Self-Register page with Ivey Publishing. Please share with your colleagues at your institution to any of the eligible 47 countries.

You will find all this information on the Contact and Register page, where you can watch tutorial videos and read the guide on How to Order Cases.
Thank you for taking the time to read this welcome letter. If you have any issues navigating the system, please reach out to me.





