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Tanzania

Overview

Tanzania

Tanzania lies on the Indian Ocean coast of East Africa and includes the Zanzibar archipelago offshore. It has about 70.5 million people and covers roughly 947,300 km², bordering Kenya, Uganda, Rwanda, Burundi, the Democratic Republic of the Congo, Zambia, Malawi, and Mozambique. Dodoma is the capital, and Dar es Salaam is the largest city and main port. Mount Kilimanjaro, at 5,895 m, is the highest mountain in Africa, and Lakes Victoria, Tanganyika, and Nyasa (Malawi) lie along the country’s borders. The mainland, formerly German East Africa and later the British-administered territory of Tanganyika, gained independence in 1961 and united with Zanzibar in 1964. Tanzania is a presidential republic, and Chama Cha Mapinduzi (CCM) has governed since independence. National parks such as the Serengeti protect some of the largest wildlife populations in Africa. Swahili is the national language, and English is widely used in courts and higher education. Christianity is the predominant religion on the mainland, while Zanzibar is almost entirely Muslim.

Tanzania is a lower-middle-income country. Gold is the largest merchandise export, and tourism is a major source of foreign exchange; cashew nuts and tobacco are leading agricultural exports. Agriculture employs about 65% of the workforce. In 2025, Tanzania’s GDP per capita was approximately US$1,319, and real GDP grew by 5.9%.

Source: World Bank. (2026). World Development Indicators, from https://data.worldbank.org/country/tanzania  

Institutions

Institutions with at least one Faculty Member Registered with Ivey Publishing

  • Ardhi University
  • College of Business Education
  • Eastern Africa Statistical Training Centre
  • Institute of Accountancy Arusha
  • Kampala International University In Tanzania
  • Moshi Co-operative University
  • Mzumbe University
  • National Institute of Transport
  • St. Augustine University of Tanzania
  • State University of Zanzibar
  • The Institute of Finance Management
  • University of Dar es Salaam

Source: Ivey Publishing. 39C Accounts by Country. Provided by Adrianna Gleam-Fossaceca, Ivey Publishing, August 11, 2026. 

Cases

Ivey-Copyrighted Cases in or involving Tanzania

Ivey Publishing and the 39 Country Initiative welcome additional case submissions that deepen understanding of Tanzania’s businesses, institutions, industries, and broader economic and social context. 

Case Authors Published / Revised Product Number Pages
Street Business School: Social Entrepreneurship for Women Living in Poverty Rebecca Namatovu, Thilde Langevang Apr 11, 2024 W34902_P 13
Where Have You Been? An Exercise to Assess Your Exposure to the Rest of the World’s Peoples Paul W. Beamish Nov 27, 2025 W48085 11
Makoye Safaris: Marketing Tanzanian Safari Tours Makarand Gulawani, Liliane Pasape Jan 30, 2024 W32228_P 15
African Entrepreneurship: Weighing Adventure Travel Business Opportunities Shreshthi Mehta, Marilyn Anthony Jul 7, 2023 W31908_P 14
Ruaha Farm (T) Ltd: Engaging Local Beekeeping Communities in Tanzania Wim Vanhaverbeke, Nicholaus Tutuba, Jasinta Msamula, Pulkeria Pascoe, Jerum Kilumile, Hawa Petro Tundui Feb 10, 2021 9B20M220 11
Karatu Coffee Company in Tanzania: What Strategy Next? Manuel Siegrist, Gary Bowman, Colette Southam, Paul W. Beamish Mar 6, 2020; revised Aug 24, 2020 9B20M039_P 12
Exotic Expeditions Tanzania Ltd.: Competing in Highly Saturated Markets Nicole R.D. Haggerty, Serena Virani, Caroline Wu, Victoria Stopar, Fatima Haq Jan 21, 2020 9B20A006_P 8
Fastjet: Strategy and Expansion Nicole R.D. Haggerty, James Spillane, Jocelyn Carabott, Cheryl Mok, Nicole Wiebe Nov 13, 2018; revised Aug 23, 2018 9B18D018 9
Gold Crest Hotel: Filling Room Vacancies Nicole R.D. Haggerty, Mackenzie Schmidt, Matt Bradley, Glen Thomson-Bullock, John Paul Belmonte Jul 12, 2018 9B18A028 5
Barrick Gold Corporation - Tanzania Aloysius Newenham-Kahindi, Paul W. Beamish Oct 20, 2010; revised Nov 19, 2014 9B10M020 15
Yogurt Mamas: Probiotics in Tanzania Oana Branzei, David J. Sharp, Jessica Kelly, Osama Siddiqui Jun 25, 2009 9B09M051_P 22
Human Resource Management in Multinational Banks in Tanzania Paul W. Beamish, Aloysius Newenham-Kahindi Oct 30, 2007 9B07C040 18
Honey Care Africa: A Tripartite Model For Sustainable Beekeeping Oana Branzei, Michael Valente Aug 30, 2007; revised Jan 8, 2009 9B07M060 19
City Water Tanzania (A): Water Partnerships for Dar es Salaam Oana Branzei, Kevin McKague Jun 15, 2007 9B07M025 17
City Water Tanzania (B): Privatizing Dar es Salaam’s Water Utility Oana Branzei, Kevin McKague Jun 15, 2007 9B07M026 6
City Water Tanzania (C): The Private Sector Experiment Oana Branzei, Kevin McKague Jun 15, 2007 9B07M027A 3
City Water Tanzania (C): Striking a Deal Oana Branzei, Kevin McKague Jun 15, 2007 9B07M027B 4
City Water Tanzania (D): Things Fall Apart Oana Branzei, Kevin McKague Jun 15, 2007 9B07M028 6
Honey Care Africa (A): A Different Business Model Oana Branzei, Michael Valente Apr 2, 2007; revised Apr 24, 2007 9B07M022_P 16
Honey Care Africa (B): Opportunity Knocks Oana Branzei, Michael Valente Apr 2, 2007; revised Apr 24, 2007 9B07M023_P 9
Honey Care Africa (C): Growth Alternatives Oana Branzei, Michael Valente Apr 2, 2007; revised Apr 25, 2007 9B07M024_P 3

Source: Ivey Publishing. Retrieved October 26, 2026, from https://www.iveypublishing.ca/s/  

Workshops

Workshops Provided to Institutions in Tanzania

The 39 Country Initiative’s most substantial outreach to date has centered on faculty development through in-person case-teaching workshops. The first workshop series in Tanzania ran from October 22–24, 2025. David J. Sharp, Emeritus Professor of Managerial Accounting at Ivey, led 3 in-person workshops in Dar es Salaam at
−    University of Dar es Salaam Business School
−    Ardhi University
−    Kampala International University in Tanzania.

Photos from the workshop series can be found at https://www.ivey.uwo.ca/39country/news/2025/10/tanzania/.  

Following the workshop at Kampala International University in Tanzania, Rashid Kiliza, Dean of the Faculty of Computing, Management and Social Sciences, reported that tutors had been prepared to begin using the case method in the next academic semester. The 39 Country Initiative also supports online case-teaching activities as part of its broader outreach. Opportunities remain to extend this engagement beyond in-person workshops and reach a wider number of institutions in Tanzania. 

The 39 Country Initiative also collects donated books, journals, and business cases and ships them to higher education institutions in the countries it serves. The University of Dar es Salaam Business School has received two shipments. A 20-foot container of books from Ivey Business School, Western University, the University of Windsor, Wilfrid Laurier University, and North Dakota State University arrived in November 2017. A second shipment, organized by the Broad College of Business at Michigan State University with Davenport University, Lansing Community College, and North Dakota State University, arrived in November 2018.

Source: 39 Country Initiative. Book Shipments. Retrieved October 26, 2026, from https://www.ivey.uwo.ca/39country/about/book-shipments/  

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