Overview
The Gambia
The Gambia is a West African country of about 2.8 million people and the smallest country on mainland Africa. Covering roughly 11,300 km², it is surrounded by Senegal except for its coastline on the Atlantic Ocean. The country consists of a narrow strip of low-lying land along both banks of the Gambia River, with forests covering about 22% of its territory. Banjul, located near the mouth of the river, is the capital. Formerly a British colony, The Gambia gained independence in 1965. In 1994, Yahya Jammeh seized power in a military coup and ruled for 22 years until his defeat in the 2016 presidential election. The country is a presidential republic. English is the official language, and Islam is the predominant religion.
The Gambia is a low-income economy that relies on agriculture, tourism, and remittances. Agriculture employs about 29% of the workforce, with groundnuts serving as the main export crop. Remittances are another important source of income, equivalent to 22% of GDP in 2024. In 2025, GDP per capita was approximately US$919, and real GDP grew by 5.9%.
Source: World Bank. (2026). World Development Indicators, from https://data.worldbank.org/country/gambia-the
Institutions
Institutions with at least one Faculty Member Registered with Ivey Publishing
- University of The Gambia
Source: Ivey Publishing. 39C Accounts by Country. Provided by Adrianna Gleam-Fossaceca, Ivey Publishing, August 11, 2026.
Cases
Ivey-Copyrighted Cases in or involving The Gambia
Ivey Publishing and the 39 Country Initiative welcome additional case submissions that deepen understanding of The Gambia’s businesses, institutions, industries, and broader economic and social context.
| Case | Authors | Published / Revised | Product Number | Pages |
|---|---|---|---|---|
| Quali Health: The Phoenix Model—New Beginnings in Health Care | Kerry Chipp, Carola Strandberg | Jul 15, 2026 | W49882 | 17 |
| Where Have You Been? An Exercise to Assess Your Exposure to the Rest of the World’s Peoples | Paul W. Beamish | Nov 27, 2025 | W48085 | 11 |
Source: Ivey Publishing. Retrieved October 4, 2026, from https://www.iveypublishing.ca/s/
Workshops
Workshops Provided to Institutions in The Gambia
No case-teaching workshops have been held in The Gambia to date. Opportunities remain to extend the 39 Country Initiative’s outreach to institutions in The Gambia through its online case-teaching activities.