Lecturer, Management Communications
Expertise: Communications, Media Relations, Social Media
Prior to joining Ivey in 2005, Mary Weil worked at CTV's Business News Network (BNN) in a series of progressively higher positions. She booked high-profile Fortune 500 CEOs as guests, managed a dozen staff, and produced two-and-a-half hours of live programming every day. In her prior position at Dow Jones Newswires, she had numerous stories published in newspapers across Canada as well as in The Wall Street Journal and The Wall Street Journal Asia.
At Ivey, Mary has handled media outreach for several years, more than doubling the number of faculty quoted in the national and international media in her first few years. She has also provided media training for many Ivey faculty members.
Mary currently teaches in Ivey’s HBA and MSc programs. She has written cases about the communication issues that companies face including recovering from social media disasters and how to handle hostile media encounters. Mary has worked with a range of corporate clients, including Volvo Construction Equipment, Norton Rose , Diva Cup International, Timberland Group, and ZTR Control Systems.
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