Miranda Goode

Associate Professor, Marketing
Expertise: Marketing, Consumer Learning and Emotions, New Product Adoption, Experiential Consumption

Miranda Goode

Miranda Goode is an Associate Professor of Marketing at the Ivey Business School and holds the StarTech Professorship in Customer Insights. Dr. Goode's research focuses on consumer learning, emotions, and well-being in domains related to money, consumer debt, experiential consumption, and new products. Her research has been awarded over $680,000 in external funding and her work has been published in Journal of Marketing ResearchJournal of Consumer PsychologyScience, Current Directions in Psychological Science, Psych & Marketing and has been featured in media outlets worldwide including The New York Times, Boston Globe, The Star Tribune, CBC Radio, and TV.


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