How Blockchain Technology is Already Shaping the Future of Business

During this livestream event, our panelists will unpack the basics of blockchain technology, explore how this technology can transform organizations on a global scale, and examine real-world examples of how blockchain is providing new opportunities for organizations to reach consumers.

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In this session

As a leader, it’s critical to think ahead, especially when it comes to technology. Digital disruption provides an array of challenges but also offers many unique opportunities across almost all industries. Blockchain technology — while initially associated with bitcoin and cryptocurrency — has the potential to be applied to databases and information management across many sectors, but what exactly does that mean and how will that affect leaders and their organizations moving into the future?

During this livestream event hosted by Bryan Benjamin, Executive Director of the Ivey Academy, we’re joined by guests: Hubert Pun, Associate Professor of Management Science at Ivey Business School; and Carrie Song, Executive Vice President at ViewFin™, Ivey EMBA ‘23 Candidate. Over the course of the session, we’ll unpack the basics of blockchain technology, explore how this technology can transform organizations on a global scale, and examine real-world examples of how blockchain is providing new opportunities for organizations to reach consumers.

Guests

Hubert Pun

Associate Professor of Management Science, Ivey Business School

Hubert Pun

Dr. Hubert Pun is the PhD program director and an Associate Professor at the Ivey Business School (Western University). He received the Western Faculty Scholar Award for his research contribution to blockchain business application. This award "recognize[s] mid-career faculty members with an international presence in their discipline who are considered all-round scholars."

Hubert grew up in Hong Kong. After earning his undergraduate and master degree in engineering and working in Vancouver for a few years, he became part of an expansion team of a Venezuelan start-up company that grew the business to Central/North America (e.g., Colombia, Mexico, Panama, and USA) during 2002-2005. His work at that time was helping firms to deploy secure computer network. He graduated from the Kelley School of Business (Indiana University) in 2010, where he completed his PhD in Operations Management and Decision Sciences. He joined the Ivey Business School in 2010 and has taught in the undergraduate, MSc, MBA, EMBA and Ph.D. programs. He was awarded with Ivey Dean’s Teaching Commendation Letters (top 10% Ivey faculty) and the University Students’ Council Teaching Honor Roll in 2016/2017. He also won the Research Merit Award (top 10% Ivey faculty) in 2019, 2020, 2021 and 2022.

His research interests include co-opetition, counterfeiting product, and how blockchain can be used as an enterprise solution. He has published in Manufacturing & Service Operations Management (M&SOM), Production and Operations Management (POM), Journal of Operations Management (JOM), etc. Currently, he is serving as a Senior Editor at Production and Operations Management (POM) and an Associate Editor at the International Journal of Production Research (IJPR).

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Carrie Song

Executive Vice President at ViewFin™, Ivey EMBA ‘23 Candidate

Carrie Song

Carrie Song is the EVP and one of the founders of ViewFin™ Canada. This leading blockchain company owned and successfully sold its NFT subsidiary, Scarcity Labs, to a Nasdaq-listed US Company in July 2021. After the Scarcity Labs was sold, it made 1 million us dollars in revenue within a week for the NFT project.

Both Carrie and her husband owned ViewFin™ Canada. The company was initially started in China in 2017 and was one of the veteran and angel investors for many well-known blockchain companies and projects in the industry.

Today, as an independent investor, Carrie also invested in many blockchain start-ups, well-known companies such as Gemini, and traditional sectors such as five-star hotels, land, building, etc.

Before devoting her work full time to ViewFin™ Canada, Carrie worked as Human Resources Director of Asia Pacific at Melia Hotels International. The company has eight experiential branding hotels and resorts in 40 different countries across continents. She managed HR functions for 20 hotels & resorts in eight countries in Asia. Before that, Carrie also worked for Asos.com, Hewitt Canada, and Transcontinental Canada for many years.

Carrie obtained an honoured bachelor's BAS degree from York University, Ontario, Canada. She was born in China and came to Canada in 1998.