Hubert Pun
Professor, Management Science
Expertise:
AI Governance • Blockchain • Cryptocurrency • Digital Economies
Western Faculty Scholar
Dr. Hubert Pun is the professor at the Mangement Science area group. In 2022, he was honored with the university-wide Western Faculty Scholar Award in recognition of his groundbreaking research on blockchain business applications. He has also been consistently acknowledged for his teaching excellence, earning Ivey Dean’s Teaching Commendation Letters (top 10% of Ivey faculty) and being named to the University Students’ Council Teaching Honor Roll in 2016/2017. Additionally, he has received the Research Merit Award (top 10% of Ivey faculty) for eight consecutive years (2019–2026). In 2023, as one of the top recipients, he was named one of two holders of the prestigious J. Allyn Taylor/Arthur H. Mingay Chair. His case, "General Motors: Supplier Selection for Innovation," was the runner-up top seller of the year (2022-2023) at Ivey Publishing. Another of his cases, "Royal Bank of Canada: Bitcoin Mining and Climate Change?" is the winner of the “Finance & Banking” category in the 2023 EFMD (European Foundation for Management Development) Case Writing Competition. Finally, his case, the Dilemma of Zephyr Solaris Energy, received an honorable mention in 2025's Principles for Responsible Management Education (PRME) Case Competition.
His research interests focus on AI governance, blockchain, cryptocurrency, digital economies, and the impact of counterfeit products. His work has been published in leading journals such as Manufacturing & Service Operations Management (M&SOM), Production and Operations Management (POM), and the Journal of Operations Management (JOM). He currently serves as a Senior Editor at Production and Operations Management (POM) and as an Associate Editor at Transportation Research Part E (TRE) and the International Journal of Production Research (IJPR). He also served as the PhD director during 2022-2026.
Originally from Hong Kong, Dr. Pun earned his undergraduate and Master’s degrees in engineering in Vancouver, where he also gained valuable industry experience. From 2002 to 2005, he was part of the expansion team at a Venezuelan start-up that successfully grew its operations across Central and North America, including Colombia, Mexico, Panama, and the USA. In this role, he assisted firms in deploying secure computer networks. He completed his PhD in Operations Management and Decision Sciences at the Kelley School of Business, Indiana University, in 2010. Later that year, he joined the Ivey Business School, where he has been a dedicated faculty member ever since.
Programs
Articles
How Blockchain Technology is Already Shaping the Future of Business
Unpack the basics of blockchain technology and explore real-world examples of how blockchain is providing new opportunities for organizations to reach consumers.
Understanding the Basics of Blockchain: Cryptocurrency, NFTs, and Digital Disruption
Dr. Hubert Pun gives an overview of Blockchain technology, how it is currently being applied in operations, and its potential impact on the future of business.
How Web 3.0 Has the Potential to Transform the Freelance Economy
Dr. Hubert Pun & HBA student Roberto Armena explore how Web 3.0 and DAOs have the ability to disrupt traditional organizational structures and enhance the global freelance economy.
Unlocking AI’s Full Potential: New Governance Framework by Hubert Pun
Hubert Pun addresses one of the most pressing challenges for organizations today: how to govern AI responsibly while leveraging its transformative potential.
