Why It Matters

Innovation isn’t slowing down, but traditional methods can’t keep up. Today’s organizations need faster, smarter ways to explore new ideas, test assumptions, and bring concepts to life. That’s where AI steps in. When used strategically, AI can supercharge the creative process. From gaining a deeper understanding of your customers to rapidly iterating on new ideas, AI tools can significantly reduce development time, mitigate risk, and unlock new levels of experimentation. This workshop gives you a front-row seat to the future of innovation: hands-on, practical, and built for real-world application.

Who Should Attend?

This workshop is designed for leaders, innovators, and problem-solvers who want to harness AI to fuel smarter innovation. Ideal for product managers, service designers, strategy leads, and operational teams looking to prototype faster, test ideas more effectively, and bring AI into their day-to-day decision-making. No technical background required; just curiosity and a drive to push what’s possible.

What You Learn

Apply AI Across the Innovation Lifecycle

Discover how AI can supercharge every stage of innovation—from uncovering customer insights to testing and refining new concepts with speed and precision.

Create and Test AI-Generated Personas

Learn to build realistic, data-driven customer personas at scale and use them to explore needs, behaviours, and pain points with greater depth.

Run Virtual Focus Groups and Simulations

Use AI tools to simulate feedback, stress-test assumptions, and validate ideas before investing time and resources into development.

Rapidly Prototype with Generative AI

Experiment with tools that let you instantly generate, iterate, and refine product mockups, service flows, and messaging concepts.

Fees

$695 CAD

The program fee covers all materials. Program fees are tax-exempt.

Applications must be submitted no later than 14 days before the start of the program.

Ivey Learning Test Lab members are eligible for a preferred rate of $55 CAD.

FAQs

How should I prepare before attending the program?

Our program managers will contact all registered participants prior to the program start date with instructions to join our online Learning Management System. Once logged in, you will be able to create a class profile, view other participants' profiles, and access a list of assigned pre-reading, cases, and activities. Plan to review and complete preparation work in advance of each class session.

How are online programs delivered?

Unlock the future of leadership through an immersive learning experience that blends the best of live virtual sessions with the flexibility of self-paced modules. Guided by Ivey’s leading faculty, you'll delve into the transformative power of AI with hands-on exercises, thought-provoking case studies, and real-time Q&A. This isn't just about learning AI—it's about mastering the tools to reshape your leadership and drive your organization forward. Every element of this program is crafted to inspire, challenge, and equip you to lead with vision and innovation.