AI Strategy for Competitive Advantage
Apply strategic frameworks and creative thinking to challenge assumptions and uncover where AI can reshape growth and competitive advantage.
Price
3,990 CA$
Winter Session
AI is reshaping industries, but for many business leaders, its impact still feels unclear or disconnected from day-to-day strategy. In fact, the hype surrounding AI can overwhelm more than it empowers, and valuable insights about AI’s impact on competitive advantage get lost in the noise.
This program brings clarity by weaving together three essentials. First, participants build technological fluency: what different forms of AI can and cannot do, and differentiating individual productivity use cases from considerations around enterprise-scale deployment. Second, participants learn to apply a strategic frame: practical, proven frameworks for choosing where to play, how to win, and what capabilities are needed as AI shifts the rules. Third, participants apply economic thinking to anticipate how AI will change cost curves, bargaining power, moats, and business models across industries.
The result of our approach is a single, integrated toolkit: not just understanding AI, but translating it into decisions, priorities, and advantages.
Who Should Attend?
We've created this program for leaders at a strategic inflection point in their careers who are increasingly responsible for shaping how their department or business unit responds to AI-driven disruption.
Ideal participants include:
- Mid-to-senior level leaders across strategy, operations, digital transformation, or innovation.
- Business unit leaders who need to assess and guide AI investments across products, customer experience, or operational workflows.
- Cross-functional change agents looking to bridge AI knowledge gaps across silos and build enterprise-wide momentum.
Participants do not need a technical background, although some previous engagement with generative AI is helpful.
What You'll Learn
Building a Strategic AI Roadmap
- Assess whether AI’s main impact on your organization will be in product, process, or business model innovation, and align initiatives to create value.
- Identify where your business model drives standardization versus differentiation—and how each can be used strategically to strengthen existing advantages or create new ones.
- Apply proven strategic frameworks like Porter's Five Forces, the Innovator's Dilemma, or the Blue Ocean Value Curve to evaluate how you will respond to AI-driven change.
Navigating Disruption with Confidence
- Separate real AI impact from noise and hype by clarifying the sources of your business’ competitive advantage and how they will be impacted by AI.
- Make informed decisions on whether to build, buy, or partner for AI solutions, while aligning efforts with both business unit goals and enterprise strategy.
- Move beyond individual chat-based AI tools to understand the next wave of AI applications, including agentic systems and AI integrated with structured, enterprise data.
Earn a Certificate and Extend Your Learning
This program counts toward the Ivey Certificate in AI Leadership.
Finish this program plus Leading Digital Transformation for AI to earn the certificate and build the judgment to apply AI in your unit with confidence.
How You Learn
Through simulations and case studies, you'll work with Ivey faculty and industry experts to explore how AI can uncover risks and reveal strategic opportunities. Throughout, we focus on hands-on experience with today’s GenAI tools, using AI to formulate strategies for the economic conditions and business landscapes that AI will create.
Learn more about the Ivey ExperienceFees
3,990 CA$
Program fees cover program materials, meals, and hotel accommodations for sessions held at our Ivey Spencer Leadership Centre. For sessions delivered in Toronto and Calgary, fees include program materials, breakfast, and lunch; participants are responsible for accommodations and meals outside of program hours. Program fees are tax-exempt.
Applications must be submitted no later than 14 days before the start of the program.
FAQs
No. This program is built for strategic leaders, focusing on actionable AI strategy rather than technical implementation.
Our program managers will contact all registered participants prior to the program start date with instructions to join our online Learning Management System. Once logged in, you will be able to create a class profile, view other participants' profiles, and access a list of assigned pre-reading, cases, and activities. Plan to review and complete preparation work in advance of each class session.
Organizations and participants in Canada may benefit from the Canada Job Grant or the Canada Training Credit to offset a portion of program fees. Visit our Funding Resources page to learn more.
