We all know that AI is reshaping work. But for many organizations, its impact still feels disconnected from the strategic choices that drive growth. You know your organization needs to act, but struggle to separate hype from substance, individual productivity gains from enterprise-level opportunity, and interesting use cases from decisions that will shape competitive advantage.

AI Strategy for Competitive Advantage helps leaders make clearer, more confident choices about AI’s role in their business. Through an integrated blend of strategy, economics, and hands-on technology fluency, you will examine how AI is changing cost structures, customer value, competitive moats, business models, and the work itself.

You will leave with a stronger point of view on where AI is likely to matter most in your organization, how to assess competing opportunities, and what capabilities, data, partnerships, and leadership choices are needed to turn AI from experimentation into a real strategic advantage.

Who Should Attend?

This program is designed for leaders who are responsible for shaping how their team, function, business unit, or organization responds to AI-driven change.

Ideal participants include:

• Mid-to-senior level leaders in strategy, operations, innovation, digital transformation, product, customer experience, or enterprise change.
• Business unit and functional leaders who need to evaluate AI opportunities across products, processes, workflows, or business models.
• Decision-makers involved in AI investment, adoption, or capability-building decisions who need a clearer framework for what to prioritize.
• Cross-functional change agents who need to bridge strategy, technology, data, and organizational execution.

Participants do not need a technical background. Some hands-on familiarity with generative AI tools is helpful, but the focus is on strategic judgment, not coding or technical implementation.

This program is not designed as a prompt-engineering course or a technical AI development program. It is for leaders who need to understand enough about the technology to make better business decisions.

What You'll Gain

AI Strategy for Competitive Advantage helps you move from general AI awareness to clearer strategic judgment. You will build the economic, strategic, and technological fluency you need to identify where AI can create value, where it may disrupt your business, and what your organization needs to do next.

Develop a strategic view of AI’s business impact

Understand how AI may reshape your industry, competitive set, cost structure, customer value, and business model.

• Identify where AI creates efficiency, differentiation, disruption, or growth.
• Assess whether AI’s greatest impact will be on products, processes, business models, or the broader basis of competition.
• Apply strategic frameworks to evaluate how your organization should respond to AI-driven change.

Separate real opportunity from hype

Build the judgment to evaluate AI opportunities with greater discipline and confidence.

• Distinguish promising use cases from low-value experimentation.
• Prioritize AI initiatives based on value, feasibility, risk, and strategic fit.
• Clarify where AI can strengthen your existing advantages or create new ones.

Strengthen your technology fluency

Gain enough understanding of the technology to make better strategic decisions without needing to become a technical expert.

• Explore what current AI tools can and cannot do.
• Understand how generative AI, agentic systems, and enterprise AI applications are evolving.
• Work more effectively with technical teams, vendors, and senior decision-makers.

Translate AI potential into enterprise capability

Move beyond individual productivity gains and isolated pilots to understand what it takes to adopt AI at scale.

• Examine the role of data readiness, workflow design, governance, talent, and operating model choices.
• Make more informed build, buy, or partner decisions.
• Identify the organizational capabilities needed to turn AI strategy into execution.

Reimagine work through an AI lens

Explore how AI can augment, automate, or reshape work across roles and functions.

• Break jobs down into tasks to identify where AI can add value.
• Consider where human judgment, creativity, and leadership remain essential.
• Identify opportunities to redesign workflows, roles, and ways of working.